November 12, 2024
Marketing Outlook Forum 2025 Registration Now Open – Join Us in Fort Worth, Texas
Marketing Outlook Forum (MOF) 2025, themed “From Data to Destination: Shaping Tourism’s Future“, will take place from January 27-29, 2025, in Fort Worth, Texas. This premier event brings together travel and tourism professionals, including industry analysts, destination managers, and marketing leaders, to explore cutting-edge trends and data-driven strategies that will shape the future of travel marketing.
Speakers such as Adam Sacks (Tourism Economics) and Erin Francis-Cummings (Future Partners) will headline the event, offering exclusive insights. In addition to the dynamic sessions, MOF attendees can enjoy the Fort Worth Stock Show & Rodeo, including optional rodeo tickets, the Michelob Ultra Roadhouse, and the Moo-Seum Experience, with access to the Fort Worth Museum of Science and History, the Cattle Raisers Museum, and the National Cowgirl Museum.
Attendees will also have opportunities to network with peers during the Opening Reception at Billy Bob’s Texas, hosted by Visit Fort Worth. Early bird pricing is now available, with discounts for TTRA Members and General Admission through December 1, 2024.
Event Details:
- Date: January 27-29, 2025
- Location: Fort Worth, Texas – Sheraton Fort Worth Downtown Hotel
- Theme: From Data to Destination: Shaping Tourism’s Future
- Local DMO: Visit Fort Worth
Early bird registration (available until December 1, 2024):
- TTRA Members: $1,299 (save $400)
- General Admission: $1,699 (save $400)
After December 1, 2024:
- TTRA Members: $1,699
- General Admission: $2,099
Conference Theme:
From Data to Destination: Shaping Tourism’s Future
This theme emphasizes the crucial role of data in guiding strategic decisions and long-term planning in the tourism industry. It highlights data not just as a tool for immediate use, but as a foundational element for future success and sustainability in tourism.
Why Attend?
MOF 2025 is set to be a transformative event for travel and tourism professionals. Attendees will gain actionable insights into emerging trends, explore data-driven marketing strategies, and participate in engaging sessions that will shape the future of tourism research.
With opportunities to network with industry leaders and explore cutting-edge topics, MOF is designed to equip professionals to drive growth. Whether you’re looking to expand your knowledge, discover new technologies, or grow your professional network, MOF 2025 is the must-attend event of the year.
Questions?
For any questions or additional information, please contact us at [email protected].
About TTRA
The Travel and Tourism Research Association (TTRA) is a global non-profit organization dedicated to enhancing the travel and tourism industry through impactful research, education, and collaboration. Comprised of a diverse community of professionals, academics, and industry leaders, TTRA provides a platform for networking, knowledge sharing, and fostering innovation. With a commitment to driving sustainable growth and excellence in travel and tourism, TTRA continually strives to advance insights and best practices, shaping the industry’s future. TTRA members collaborate to advance the strategic use of research to provide leading-edge travel and tourism solutions that create a positive impact on people, places, and society. For more information, visit www.ttra.com