Join us in Bournemouth, UK!
TTRA Europe 2027 at Bournemouth University
Tourism 2040: Human-Centered Futures in Smart and Regenerative Ecosystems
March 30 to April 2, 2027
Bournemouth, United Kingdom
Hosted by Bournemouth University’s International Centre for Tourism and Hospitality Research
About the Conference Tracks
TTRA Europe 2027 will feature a broad range of conference tracks exploring the future of tourism research, strategy, governance, sustainability, innovation, technology, destination development, wellbeing, and regenerative value creation.
The conference tracks are designed to encourage interdisciplinary collaboration between academics, destination leaders, tourism professionals, and emerging scholars from around the world.
Researchers, practitioners, doctoral students, and industry professionals are encouraged to submit contributions aligned with the conference tracks below.
Featured Conference Tracks
1. AI and Robots and Autonomous Device-Based Services
Track Chairs
Fei Hao
Hong Kong Polytechnic University, China
Dimitrios Buhalis
Bournemouth University, United Kingdom
Exploring artificial intelligence, robotics, automation, and autonomous systems shaping the future of tourism and hospitality services.
2. Generative AI in the Travel Journey
Track Chairs
Shynar Dyussembayeva
University of Portsmouth, United Kingdom
Giampaolo Viglia
University of Portsmouth, United Kingdom
Examining generative AI applications across travel planning, customer engagement, personalization, and tourism experiences.
3. Live Streaming, Short Videos and Real-Time Content
Track Chairs
Kaiti Shang
Bournemouth University, United Kingdom
Cece X.Y. Leung
Kansas State University, United States
Focused on emerging digital media, influencer ecosystems, short-form video, and real-time tourism storytelling.
4. Playing Tourism: Physical Experiences, Video Games, and the Reconfiguration of Tourist Realities
Track Chair
Michał Żemła
Jagiellonian University in Kraków, Poland
Exploring gaming, immersive environments, and hybrid physical-digital tourism experiences.
5. Human-AI Hybrid Services: Transformative Human-AI Tourism Services
Track Chair
Nikolaos Stylos
University of Bristol, United Kingdom
Investigating collaborative human-AI systems and transformative tourism service innovation.
6. Workforce Transformation and Human Capital Development for Tourism 2040
Track Chairs
Quynh Nguyen
Bournemouth University, United Kingdom
Adele Ladkin
Bournemouth University, United Kingdom
Addressing tourism workforce evolution, leadership, talent development, and future skills.
7. Tourist Psychology, Experience and Wellbeing
Track Chairs
Sameer Hosany
Royal Holloway Business School, University of London, United Kingdom
Wesley Yuen
Royal Holloway Business School, University of London, United Kingdom
Examining tourist emotions, experiences, psychology, and wellbeing outcomes.
8. Emotions as Drivers of Sustainable Tourism Behaviours
Track Chairs
Ioannis Assiouras
UCLY, ESDES, Lyon, France
Rabia Bayer
Izmir University of Economics, Türkiye
Exploring emotional drivers of sustainability-oriented tourism decision-making and behaviour.
9. Reconfiguring Food Practices in Hospitality: Nudging, Smart Choice Architectures and Regenerative Value for Tourism 2040
Track Chairs
Angelo Presenza
Italy
Claudia Cozzio
Italy
Sergio Gil Moreno
Spain
Bora Kim
United Kingdom
Focused on food systems, hospitality innovation, sustainable consumption, and behavioural nudging.
10. Resilient and Adaptive Destinations
Track Chair
Alan Fyall
University of Central Florida, United States
Exploring destination resilience, crisis management, adaptation, and long-term competitiveness.
11. Latin American and Caribbean Tourism: Smart, Regenerative, and Human-Centered Pathways
Track Chairs
Eduardo Parra-López
Universidad de La Laguna, Spain
Adriana F. Chim-Miki
University of the Azores, Portugal
Examining tourism transformation and destination development across Latin America and the Caribbean.
12. Human-Centred Island Futures: Internal Marketing, Resident Empowerment and Regenerative Tourism
Track Chair
Vanessa GB Gowreesunkar
Indian Institute of Management Sirmaur, India
Focused on island destinations, resident empowerment, internal marketing, and regenerative tourism futures.
13. Restorative Landscapes: Advancing Visitor Wellbeing Metrics in Regenerative Destination Planning
Track Chairs
Feifei Xu
Southeast University, China
Dora Agapito
University of Algarve, Portugal
Exploring wellbeing metrics, restorative tourism environments, and regenerative destination planning.
14. Cruise Tourism and Hospitality Experience Management
Track Chair
Alexis Papathanassis
Bremerhaven University of Applied Sciences, Germany
Focused on cruise tourism strategy, hospitality management, and evolving visitor experiences.
15. Event Ecosystems: Measuring Economic, Experiential and Regenerative Value
Track Chairs
Ana Pinto Borges
ISAG, Portugal
Elvira Vieira
ISAG and Polytechnic Institute of Viana do Castelo, Portugal
Exploring event impacts, regenerative value, and experiential measurement frameworks.
16. Sustainable Behaviour in Tourism and Hospitality
Track Chairs
Shiva Ilkhani Zadeh
Bournemouth University Business School, United Kingdom
Faizan Ali
University of Galway, Ireland
Examining sustainable decision-making and behaviour across tourism and hospitality systems.
17. Tourism Mobilities, Sustainability and Well-Being: New Challenges for Tourism Destinations
Track Chair
Cláudia Ribeiro de Almeida
University of Algarve, Portugal
Focused on mobility systems, sustainability transitions, and destination wellbeing.
18. Cultural Heritage and Tourist Perception
Track Chair
Madhuri Sawant
Dr Babasaheb Ambedkar Marathwada University, India
Exploring cultural heritage interpretation, perception, authenticity, and tourism experience.
19. Family Travel, Decision, Wellbeing and Inclusive Service
Track Chairs
Mimi Li
The Hong Kong Polytechnic University, China
Bohan Liu
Bournemouth University, United Kingdom
Focused on family tourism behaviour, decision-making, wellbeing, and inclusive tourism services.
20. The Silver Economy on the Move: Co-Creating Human-Centred Tourism Experiences towards Smart Ageing
Track Chairs
Daisy Fan
The Hong Kong Polytechnic University, Hong Kong SAR China
Ada Lo
The Hong Kong Polytechnic University, Hong Kong SAR China
Exploring ageing populations, accessible tourism, and human-centered tourism experiences for older travellers.
Additional Information
Additional conference information, including the Call for Papers, speakers, accommodation, registration, and programme updates, is available throughout the TTRA Europe 2027 conference website.
Helpful Links
Main Conference Page:
https://ttra.com/events/2027-ttra-europe-annual-chapter-conference/
Call for Papers:
https://ttra.com/about-ttra/regional-chapters/europe-chapter/ttra-europe-call-for-papers/
Conference Tracks:
https://ttra.com/about-ttra/regional-chapters/europe-chapter/ttra-europe-conference-tracks/
Bournemouth University Maps and Transport Information:
https://bit.ly/BUmaps
Oceana Hotels:
www.oceana-collection.com
Get In Touch
TTRA is a highly respected and established organization dedicated to advancing the standards of travel and tourism research and analysis. With its focus on excellence, professionalism, quality, and inclusivity, TTRA is the go-to source for professionals in the industry seeking to stay ahead in their field.