Welcome to the Greater Western Chapter of the Travel and Tourism Research Association (TTRA). Our Chapter is dedicated to promoting travel and tourism research in the Greater Western region and connecting professionals who share a passion for this industry.

Our members come from a variety of backgrounds, including academia, government, and private industry, making for a diverse and engaging community.

Membership of the Greater Western Chapter is FREE once you join TTRA International – check the box on the application form, which you can access by visiting our membership page.

San Francisco


The Greater Western Chapter of the Travel and Tourism Research Association (GWTTRA) focuses on addressing travel and tourism issues in twelve states: Alaska, Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming. By bringing together professionals, researchers, and stakeholders from this expansive region, the Greater Western Chapter of TTRA actively contributes to the advancement and success of the travel and tourism sector in these captivating landscapes. Through collaboration, knowledge sharing, and innovative solutions, the chapter shapes policies, drives sustainable practices, and fosters economic growth. Leveraging its extensive network and expertise, the Greater Western Chapter plays a crucial role in promoting the vibrant travel and tourism industry within this diverse region.

Board Of Directors

Our chapter is led by a dedicated team of professionals who volunteer their time to serve on our board of directors. Our board members come from a variety of organizations and bring a wealth of experience to the table.

Wendy Kheel

Tourism Economics

Vice President

Melissa Weddell

University of Montana


Dan Mishell

Dan Mishell

Dean Runyan Associates


Matthew Stone

Mathew Stone

California State University, Chico

Past President

Seyhmus Baloglu

University of Nevada, Las Vegas

Board Member

Conrad Braganza

Sonoma County Tourism

Board Member

Chun-Chu Chen

Washington State University

Board Member

Graham Gee

Visit California

Board Member

Woojin Lee

Arizona State University

Board Member

Jeremy Sage

RRC Associates

Board Member

Michael Palmer

Michael Palmer

Treeline Associates

Executive Director

Contact TTRA Greater Western Chapter

We welcome inquiries from anyone interested in learning more about our chapter or getting involved in our community. Please feel free to contact us with any questions or comments you may have. We look forward to hearing from you!

Get In Touch

TTRA is a highly respected and established organization dedicated to advancing the standards of travel and tourism research and analysis. With its focus on excellence, professionalism, quality, and inclusivity, TTRA is the go-to source for professionals in the industry seeking to stay ahead in their field.