Join Our Growing Global Community
Join the world’s leading travel and tourism research association. TTRA is the leading advocate for higher standards in travel and tourism-related research, analysis, and marketing.
For over 50 years, TTRA has been the industry’s leader for go-to, evidence-based, global travel and tourism data and analysis.
TTRA unites the best and brightest in the travel and tourism research community.
University academics, professional practitioners, and research experts become members of TTRA to network, collaborate, learn, and ideate with colleagues from across the globe.
Travel and tourism professionals need world-class research to make informed decisions. TTRA is where they find it.
TTRA Partner Webinar: Arrivalist
TTRA Partner Webinar with Arrivalist. Vacation Rentals – Airbnb Greed or a Community Catalyst? Thursday, December 14, 2023. Join us Thursday, December 14, at […]
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Marketing Outlook Forum 2024
2024 Marketing Outlook Forum ELEVATING STRATEGIES, AMPLIFYING POSSIBILITIES – The Future Of Tourism Marketing January 29-31, 2024, Houston, Texas Marketing Outlook Forum is back […]
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How to Unlock the Power of Consumer Behavior …
In today’s data-driven world, businesses of all sizes are looking for ways to use data to their advantage. One area where data can be […]
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Insights from the 2023 GWTTRA Annual Chapter …
The 2023 Greater Western Chapter of the Travel & Tourism Research Association (GWTTRA) Annual Conference, held from October 25 to 27, 2023, in Rohnert […]
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TTRA Membership Benefits
Awards & Recognition
TTRA is proud to recognize and honor significant accomplishments, exemplary leadership, and commitment to the travel and tourism research community.
TTRA members build connections with a diverse network of industry leaders and gain valuable insights and knowledge through collaborations and partnerships.
TTRA provides members with access to the latest industry trends, research, training opportunities, and mentorship programs to help further their professional development.
TTRA Member Testimonials
"The colleagues and friends I have made along the way are irreplaceable. I would encourage anyone that is new in the travel industry to join TTRA as quickly as possible."
“TTRA membership has its privileges. TTRA is not just an association in which I am a privileged member, it is a community in which I am a privileged resident.”
“Being a member of TTRA has been a vital part of growing my career. I found my first job after graduation through a connection I had made during my first annual conference.”
TTRA Partner of the Month:
Epsilon, a global leader in marketing services, stands at the forefront of innovation, driving unparalleled success for businesses worldwide. Their expertise lies in harnessing the power of data to revolutionize marketing strategies, deliver customer insights, and elevate loyalty programs. Epsilon is the leader in outcome-based marketing.
Our partners share our commitment to advancing the travel and tourism industry through research and insights. They are integral to our events and their contributions are widely recognized by current and past TTRA members. We invite you to connect with these organizations and be a part of our mission to drive progress in the industry.
Partnering with TTRA provides organizations with a unique opportunity to connect with, support, and engage with the travel and tourism research community.
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TTRA is a highly respected and established organization dedicated to advancing the standards of travel and tourism research and analysis. With its focus on excellence, professionalism, quality, and inclusivity, TTRA is the go-to source for professionals in the industry seeking to stay ahead in their field.