TTRA Europe Panels

Professor Giampaolo Viglia

University of Portsmouth, United Kingdom and Università della Valle d’Aosta, Italy

Professor Giampaolo Viglia is Professor of Marketing and Associate Head for Research and Innovation at the School of Strategy, Marketing, and Innovation, Faculty of Business and Law, University of Portsmouth. He is also Professor of Marketing at Università della Valle d’Aosta, Italy. His research focuses on consumer decision-making, pricing, services, tourism, and hospitality marketing.

Associate Professor Elina Michopoulou

University of Derby, United Kingdom

Elina Michopoulou is Associate Professor in Business Management at the University of Derby. Her research interests include technological applications and information systems in tourism, online consumer behaviour, accessibility, wellness tourism, and technology acceptance. She is Editor-in-Chief of the International Journal of Spa and Wellness.

Professor Mike Peters

University of Innsbruck, Austria

Professor Mike Peters is Professor at the Department of Management and Marketing at the University of Innsbruck. His research focuses on sustainable tourism development, Alpine regions, family businesses, destination competitiveness, innovation, digitalisation, and resilience in small and medium-sized tourism enterprises.

Professor Adam Blake

Bournemouth University Business School, United Kingdom

Professor Adam Blake is Professor of Economics in the Bournemouth University Business School and Head of the International Centre for Tourism and Hospitality Research. He specializes in computable general equilibrium modelling and has examined the economic relationships between tourism and other sectors across a range of international economies.

Professor Dimitrios Buhalis

Bournemouth University Business School, United Kingdom

Professor Dimitrios Buhalis is Director of the eTourism Lab and Deputy Director of the International Centre for Tourism and Hospitality Research at Bournemouth University Business School. His work focuses on information communication technology applications in tourism, travel, hospitality, and leisure industries.

Barbara Jamison-Woods

London and Partners, European Convention Bureau and City Destinations Alliance

Barbara Jamison-Woods has worked in the tourism industry for over 30 years and brings extensive experience in youth and educational travel, inbound leisure, business tourism, advocacy, mentoring, and destination development. Her work focuses on sustainable growth, city organizations, and collaboration across tourism industry associations.

Eleni Skarveli

Greek National Tourism Organisation, SustainableGreece.co.uk and Sustainable Travel AGORA

Eleni Skarveli began her tourism career with the Greek National Tourism Organisation and has held senior roles in European tourism marketing. She founded Sustainable Travel AGORA and champions responsible tourism, collaboration, and sustainability-focused destination promotion.

Professor Alan Fyall

University of Central Florida, United States

Professor Alan Fyall is Associate Dean Academic Affairs and Visit Orlando Endowed Chair of Tourism Marketing at the Rosen College of Hospitality Management, University of Central Florida. His current research interests focus on tourism sustainability, resilience, inclusive destination development, and the impacts of tourism and events on resident communities.

Associate Professor Kir Kuščer

University of Ljubljana, Slovenia

Associate Professor Kir Kuščer works in tourism at the School of Economics and Business, University of Ljubljana. His research focuses on Mediterranean countries, mountain tourism, overtourism, innovation, development, and strategic tourism planning.

Professor Adele Ladkin

Bournemouth University, United Kingdom

Professor Adele Ladkin is Professor of Tourism Employment at Bournemouth University and Deputy Director of the International Centre for Tourism and Hospitality Research. Her work focuses on tourism employment, human resources management, education, and research development in tourism and hospitality.

Dr Nisreen Ameen

Royal Holloway, University of London, United Kingdom

Dr Nisreen Ameen is Associate Professor in Digital Marketing at Royal Holloway, University of London. She is an internationally recognised expert in digital marketing, artificial intelligence, responsible AI, leadership decision-making, inclusion, and AI skills development.

Professor Eric Tsui

The Hong Kong Polytechnic University, China

Professor Eric Tsui is Associate Director of the Knowledge Management and Innovation Research Centre at The Hong Kong Polytechnic University. His work focuses on knowledge management, pedagogical innovation, digital transformation, cloud computing, blended learning, artificial intelligence in education, and large-scale open online courses.

Dr Seán T. Ruane

Shannon College of Hotel Management, Ireland

Dr Seán T. Ruane is a lecturer at Shannon College of Hotel Management and serves as Associate Head of School for Community Engagement. His research interests include destination image, authenticity, photography, photovoice, placemaking, and sense of place.

Associate Professor Ada Lo

The Hong Kong Polytechnic University, China

Associate Professor Ada Lo is based at the School of Hotel and Tourism Management at The Hong Kong Polytechnic University. Her industry expertise and research focus include customer relationship management, loyalty programmes, strategic marketing, and hospitality and tourism education.

Dr Sheila Flanagan

Dundalk Institute of Technology, Ireland

Dr Sheila Flanagan is Vice President and Registrar at Dundalk Institute of Technology. She has worked extensively in higher education leadership, academic quality, programme development, international best practice, and tourism and hospitality education.

Sarah Duignan

STR

Sarah Duignan is Director of Client Relationships at STR, based in London. Prior to joining STR, she spent seven years in hotel operations in Ireland and held roles in front desk, reservations, sales, and event management. She regularly presents at hotel operator and industry events.

Muhammad Malik

Oceana Hotels and Restaurants

Muhammad Malik is Group Director of Finance and Business Support at Oceana Hotels and Restaurants. He oversees financial strategy, business performance, operational support, planning, budgeting, governance, and efficiency across the group’s portfolio of hotels, restaurants, and leisure facilities.

Olivier Henry-Biabaud

MMGY TCI Research

Olivier Henry-Biabaud is Founder and CEO of TCI Research, a global travel intelligence firm. His work focuses on destination intelligence, data analytics, big data, social listening, behavioural intelligence, sustainability measurement, and evidence-based tourism strategy.

Professor Isabelle Frochot

Université de Bourgogne, France

Dr Isabelle Frochot is a Senior Lecturer at the University of Burgundy Europe and a member of the CREGO research laboratory. Her research focuses on tourism marketing, tourist behaviour, consumer experience, tourism escape and immersion, and active mobilities.

Aris Ikkos

Institute SETE, Greece

Aris Ikkos is Research Director at Institute SETE, the research arm of the Greek Tourism Confederation. His work focuses on tourism business intelligence, market dynamics, sustainability, digital transformation, quality and skills development, and tourism adaptation.