December 4, 2026 - December 7, 2026
December 4–7, 2026
Sapporo, Hokkaido, Japan
Redefining Responsibility in the Future of Tourism:
Ethics, Mindfulness, and Stakeholder Engagement in Travel Research
Join us for TTRA Asia Pacific 2026 in the stunning winter city of Sapporo, Japan, hosted by Hokkaido University, where academic excellence meets an unforgettable destination experience.
This is not just another conference. It is an invitation to engage with the Asia Pacific’s leading tourism and hospitality scholars and practitioners in a setting that transforms how we connect, collaborate, and think. Against the backdrop of Hokkaido’s iconic winter landscape, powder snow, vibrant food culture, and warm local hospitality, TTRA APAC 2026 offers a truly distinctive environment for knowledge exchange and professional growth.
Designed to foster meaningful dialogue and capacity building across the region, the conference brings together voices from Japan and beyond. For international delegates, Sapporo offers more than a venue, it offers a place to experience. From world-class winter tourism to a city consistently ranked among Japan’s most livable, this is your opportunity to learn, network, and immerse yourself in a destination that feels like a home away from home.
Come for the conference. Stay for the experience. Leave inspired.
Call For Papers
- Ethical frameworks in tourism research and development
- Mindfulness as a methodological or pedagogical tool
- Community-based, engaged, and embedded tourism, including local resident and stakeholder co-creation
- Digital transformation and AI in tourism
- Mediatisation of tourism, travel, and hospitality
- Tourism and climate ethics
- Decolonising travel narratives
- Intersectionality and inclusive stakeholder engagement
- Indigenous perspectives and ethical tourism
- Emotional labor, empathy, and care in tourism work
- Participatory methods and inclusive research practices
- Critical reflections on power, privilege, and voice in tourism research
Full Paper Submission Deadline (download template)
July 31, 2026
Working Paper Submission Deadline (download template)
September 1, 2026
Latest Notification of Acceptance
October 1, 2026
Early Bird Registration Deadline
October 15, 2026
Registration Fees
Early Bird rates available through 15 October
| Delegate Type | Early Bird, AUD | Early Bird, JPY |
|---|---|---|
| TTRA Member | 450 | 50,000 |
| Non-Member | 550 | 62,000 |
| Student Member | 250 | 28,000 |
| Student Non-Member | 300 | 34,000 |
| Global South Participant | 200 | 23,000 |
| Global South Student | 150 | 17,000 |
| Day Ticket (Participant) | 100 | 12,000 |
| Day Ticket (Student) | 50 | 6,000 |
Key Program
Day 0, Friday, Dec 4
- 10:00 – 12:00 Pre-Conference Registration
- 12:00 – 17:00 Pre-Conference Tour, Upopoy National Ainu Museum and Park
- 18:30 – 20:00 Free Evening
Day 1, Saturday, Dec 5
- 8:30 – 18:00 Registration
- 9:00 – 9:30 Opening Ceremony
- 9:30 – 10:30 Keynote, Panel 1
- 10:30 – 11:00 Morning Tea
- 11:00 – 12:30 Research Papers Presentation 1
- 12:30 – 13:30 Lunch
- 13:30 – 14:30 AGM
- 14:30 – 15:30 Research Papers Presentation 2
- 15:30 – 16:00 Afternoon Tea
- 16:00 – 17:00 Workshop, Meet the Editors
- 18:00 – 20:00 Welcome Cocktail Function
Day 2, Sunday, Dec 6
- 8:30 – 18:00 Registration
- 9:00 – 9:30 Welcome Address
- 9:30 – 10:30 Keynote, Panel 2
- 10:30 – 11:00 Morning Tea
- 11:00 – 12:30 Research Papers Presentation 3
- 12:30 – 13:30 Lunch
- 13:30 – 15:00 Research Papers Presentation 4
- 15:00 – 15:30 Afternoon Tea
- 15:30 – 17:00 Special Session, Workshops
- 18:00 – 20:00 Gala Dinner
Day 3, Monday, Dec 7
- 8:30 – 18:00 Registration
- 9:00 – 10:00 Keynote, Panel 3
- 10:30 – 11:00 Morning Tea
- 11:00 – 12:30 PhD Colloquium, Poster Session
- 12:30 – 13:30 Lunch
- 13:30 – 14:30 Closing Ceremony and Awards
- Post-Conference Overnight trip to Niseko, Kutchan, Otaru (TBC)
Getting to Sapporo
New Chitose International Airport is the Gate to Hokkaido. Connected with frequent domestic and
international flights, the JR Chitose Line brings you directly to the Sapporo City Centre in just 40 minutes!
For Your Stay in Sapporo
Special rates for delegates to be announced soon.
Recommended Hotels
Portum International Hokkaido
~45 minutes train from Conference Venue
(Situated at New Chitose Airport)
Sapporo Grand Hotel
~15 minutes walk from Conference Venue
(Gala Dinner Venue)
Hotel MYSTAYS Sapporo Aspen
~5 minutes walk from Conference Venue
Save the Date
Mark your calendar for December 4–7, 2026.
More details, including program information, speakers, and registration, will be announced soon.
Questions?
Please contact: tt*****************@***il.com or yi********@************ac.jp