October 20, 2026 - October 22, 2026
Registration Now Open
2026 Greater Western TTRA Annual Chapter Conference
Rooted in Research: Cultivating Stronger Destinations Across the Greater West
October 20–22, 2026
Reno, Nevada
Whitney Peak Hotel, Tapestry Collection by Hilton
About the Conference
Join the Greater Western Chapter of the Travel and Tourism Research Association for the 2026 GWTTRA Conference in Reno, Nevada, bringing together tourism researchers, destination professionals, industry partners, students, and educators from across the West and beyond.
Under this year’s theme, “Rooted in Research: Cultivating Stronger Destinations Across the Greater West,” the conference explores the changing forces shaping tourism and how research can help destinations make more informed decisions. Sessions will examine economic trends and travel demand, consumer behavior, resident sentiment, evolving tourism data, sports tourism, and the impacts of major events such as FIFA and the Route 66 Centennial. Through research, case studies, and peer discussions, attendees will gain practical insights, exchange ideas, and build connections with colleagues across the tourism community.
Conference at a Glance
Tuesday, October 20
Optional pre-conference excursions and Welcome Reception.
Wednesday, October 21
Full-day conference program featuring the keynote and four research-driven sessions.
Thursday, October 22
Half-day conference program featuring resident sentiment and major-event insights.
Explore the Conference
- Conference Information for registration rates, the schedule, hotel information, sponsorship, planning committee, and contact details.
- Academic Opportunity for academic program information, the Student Immersion Program, and academic scholarship information.
- Program Highlights for session details, keynote speakers, featured speakers, and moderators.
- Things To Do for pre-conference excursions and ideas for extending your stay in Reno Tahoe.
Sponsors
