October 20, 2026 - October 22, 2026
October 20–22, 2026
Reno, Nevada
Registration Now Open!
Join the Greater Western Chapter of the Travel and Tourism Research Association (GWTTRA) for its 2026 Annual Conference in Reno, Nevada.
Bringing together tourism researchers, destination professionals, industry leaders, students, and educators from across the Western United States and beyond, the GWTTRA Annual Conference offers an engaging forum to exchange ideas, discover innovative research, and strengthen professional connections.
Hosted in the heart of downtown Reno, this year’s conference combines insightful educational sessions, meaningful networking opportunities, and the chance to experience one of the West’s most dynamic destinations. Whether you’re reconnecting with colleagues, presenting your latest research, or exploring new ideas that are shaping the future of travel and tourism, Reno is the place to be this October.
We look forward to welcoming you to the Biggest Little City in the World for three days of learning, collaboration, and inspiration.
Conference Information
The wait is over. Registration is now open for the 2026 Greater Western Travel and Tourism Research Association (GWTTRA) Chapter Conference.
| Registration Type | Early Bird Rate |
|---|---|
| Academic Member | $345 |
| Academic Non-Member | $445 |
| Member | $395 |
| Non-Member | $495 |
Early bird registration deadline: September 11, 2026
Conference Schedule
Tuesday, October 20
- Optional afternoon excursions
- Welcome Reception
Wednesday, October 21
- Full day conference program
Thursday, October 22
- Half day conference program, concluding by midday
Conference Hotel
Whitney Peak Hotel, Tapestry Collection by Hilton
Hotel highlights include:
- Smoke-free, non-gaming hotel
- Downtown Reno location
- Less than five miles from Reno Tahoe International Airport (RNO)
Conference attendees can take advantage of a special conference rate of $159 per night.
Call for Academic Papers
Researchers from all universities are invited to submit abstracts for presentation at the 2026 GWTTRA Annual Conference.
The conference welcomes tourism researchers, hospitality scholars, destination professionals, and graduate students from across the Western United States and around the world. Whether your work is theoretical or applied, we encourage submissions that advance knowledge and strengthen the connection between research and practice.
Submission Deadlines
Early Submission Deadline
July 31, 2026
Final Submission Deadline
September 11, 2026
Submissions are reviewed on a rolling basis, so authors are encouraged to submit early.
Submission Requirements
Please submit the following two documents:
- Title Page including the paper title, author names, and institutional affiliations.
- Anonymous Abstract of 300 to 600 words (excluding figures, tables, and references). The abstract should not include author names and should be prepared using a 12 point font, either single or double spaced.
Please email submissions to mj*****@******co.edu with the subject line:
GWTTRA Submission
Presentation Format
Accepted research will be presented in an interactive coffee break poster session designed to encourage discussion between presenters and conference attendees. This format provides excellent visibility and opportunities for meaningful conversations across academic and practitioner audiences.
Authors who require a formal presentation format for university requirements should contact the Academic Chair to discuss available accommodations.
Research Topics
Submissions are welcome across all areas of travel, tourism, and hospitality research.
Both theoretical and applied research are encouraged, with particular interest in studies that provide practical value for destinations, tourism organizations, policymakers, and industry professionals.
Previously published or previously presented work may be submitted, provided it is the author’s original research. Research in progress is also welcome.
Student Immersion Program
GWTTRA is launching a new Student Immersion Program designed to introduce graduate students to the tourism research profession through conference participation and professional networking.
Selected students will receive complimentary conference registration along with lodging support to attend the conference and connect with tourism researchers and industry professionals.
Please contact mj*****@******co.edu for application information.
For all inquiries on the Student Immersion Program and Academic Scholarship Opportunities, please contact Matthew Stone: mj*****@******co.edu.
Conference Sponsorship
Interested in showcasing your organization while supporting tourism research and professional development?
Conference sponsorship opportunities are available for organizations looking to connect with tourism researchers, destination organizations, and industry professionals.
Please contact the Conference Co-Chairs for sponsorship information, or click here to learn more.
Contact Information
Conference Co-Chairs
Cindy Lee
cl**@***********na.com
Denise Jordan
de**********@**ah.gov
Academic Chair
Matthew J. Stone
California State University, Chico
mj*****@******co.edu
Things to do before/after the conference in Reno Tahoe
Special room rate extended 3 days before and 3 days after the conference dates
- Casino experience (some located across from conference hotel)
- Go on hikes
- Check out local events and shows
- Join a pub crawl or wine walk
- Drive to Lake Tahoe
Additional hotel booking and program details will be announced soon. Register today and plan to join us in Reno for the 2026 GWTTRA Annual Conference. We look forward to welcoming you this October.