October 20, 2026 - October 22, 2026

Join the Greater Western Chapter of the Travel and Tourism Research Association (GWTTRA) for its 2026 Annual Conference in Reno, Nevada.

Bringing together tourism researchers, destination professionals, industry leaders, students, and educators from across the Western United States and beyond, the GWTTRA Annual Conference offers an engaging forum to exchange ideas, discover innovative research, and strengthen professional connections.

Hosted in the heart of downtown Reno, this year’s conference combines insightful educational sessions, meaningful networking opportunities, and the chance to experience one of the West’s most dynamic destinations. Whether you’re reconnecting with colleagues, presenting your latest research, or exploring new ideas that are shaping the future of travel and tourism, Reno is the place to be this October.

We look forward to welcoming you to the Biggest Little City in the World for three days of learning, collaboration, and inspiration.

Conference Registration

The wait is over. Registration is now open for the 2026 Greater Western Travel and Tourism Research Association (GWTTRA) Chapter Conference.

Registration Type Early Bird Rate
Academic Member $345
Academic Non-Member $445
Member $395
Non-Member $495

Early bird registration deadline: September 11, 2026

Conference Schedule

Tuesday, October 20

  • Optional afternoon excursions
  • Welcome Reception

Wednesday, October 21

  • Full day conference program

Thursday, October 22

  • Half day conference program, concluding by midday

Program Highlights

The Road Ahead: Economic Signals That Will Drive Travel Demand

As the economic landscape continues to shift, understanding the signals that influence consumer behavior and travel patterns is more important than ever. In this keynote session, Frederick Steinmann, Director of the University Center for Economic Development at the University of Nevada, Reno, and Andrew Woods, Director of the Center for Business and Economic Research at the University of Nevada, Las Vegas, will share their perspectives on where the economy is heading and how emerging trends may shape travel and tourism demand.

Nate Kelley, Director of Research for the San Diego Tourism Authority, will moderate the discussion.

Dr. Frederick Steinmann

Dr. Frederick Steinmann

Director, University Center for Economic Development
University of Nevada, Reno

Dr. Frederick Steinmann is Director of the University Center for Economic Development in the College of Business at the University of Nevada, Reno. He is also Principal Investigator for the Nevada Tech Hub. He holds bachelor’s and master’s degrees in economics from the University of Nevada, Reno, and a doctorate in policy, planning, and development from the University of Southern California.

Andrew Woods

Andrew Woods

Director, Center for Business and Economic Research
University of Nevada, Las Vegas

Andrew Woods brings more than 15 years of experience in business, economic analysis, and public affairs. Before joining UNLV’s Center for Business and Economic Research, he founded and led Woods Strategies, a Las Vegas consulting firm specializing in economic analysis, financial management, and public affairs. His work focuses on applying data and research to strengthen organizations, communities, and public policy.

Nate Kelley

Nate Kelley, Moderator

Director of Research
San Diego Tourism Authority

Nate Kelley is an economist and financial analyst with more than 15 years of experience. As Director of Research for the San Diego Tourism Authority, he brings extensive expertise in finance and economics. His career includes positions with Moody’s, JPMorgan, and UBS, where he led research and financial stress-testing initiatives.

Conference Hotel

Whitney Peak Hotel, Tapestry Collection by Hilton

Hotel highlights include:

  • Smoke-free, non-gaming hotel
  • Downtown Reno location
  • Less than five miles from Reno Tahoe International Airport (RNO)

Whitney Peak Hotel

Conference attendees can take advantage of a special conference rate of $159 per night.
Booking link with conference rate will be provided in the registration confirmation email.

Call for Academic Papers

Researchers from all universities are invited to submit abstracts for presentation at the 2026 GWTTRA Annual Conference.

The conference welcomes tourism researchers, hospitality scholars, destination professionals, and graduate students from across the Western United States and around the world. Whether your work is theoretical or applied, we encourage submissions that advance knowledge and strengthen the connection between research and practice.

Submission Deadline

Final Submission Deadline
September 11, 2026

Submissions are reviewed on a rolling basis, so authors are encouraged to submit early.

Submission Requirements

Please submit the following two documents:

  • Title Page including the paper title, author names, and institutional affiliations.
  • Anonymous Abstract of 300 to 600 words (excluding figures, tables, and references). The abstract should not include author names and should be prepared using a 12 point font, either single or double spaced.

Please email submissions to mj*****@******co.edu with the subject line:

GWTTRA Submission

Presentation Format

Accepted research will be presented in an interactive coffee break poster session designed to encourage discussion between presenters and conference attendees. This format provides excellent visibility and opportunities for meaningful conversations across academic and practitioner audiences.

Authors who require a formal presentation format for university requirements should contact the Academic Chair to discuss available accommodations.

Research Topics

Submissions are welcome across all areas of travel, tourism, and hospitality research.

Both theoretical and applied research are encouraged, with particular interest in studies that provide practical value for destinations, tourism organizations, policymakers, and industry professionals.

Previously published or previously presented work may be submitted, provided it is the author’s original research. Research in progress is also welcome.

Student Immersion Program

GWTTRA is launching a new Student Immersion Program designed to introduce graduate students to the tourism research profession through conference participation and professional networking.

Selected students will receive complimentary conference registration along with lodging support to attend the conference and connect with tourism researchers and industry professionals.

Please contact mj*****@******co.edu for application information.

For all inquiries on the Student Immersion Program and Academic Scholarship Opportunities, please contact Matthew Stone: mj*****@******co.edu.

Conference Sponsorship

Interested in showcasing your organization while supporting tourism research and professional development?

Conference sponsorship opportunities are available for organizations looking to connect with tourism researchers, destination organizations, and industry professionals.

Please contact the Conference Co-Chairs for sponsorship information, or click here to learn more.

Sponsors

Contact Information

Conference Co-Chairs

Cindy Lee
cl**@***********na.com

Denise Jordan
de**********@**ah.gov

Academic Chair

Matthew J. Stone
California State University, Chico
mj*****@******co.edu

Conference Planning Committee

Cindy Lee, Visit Pasadena – Conference Co-Chair
Denise Jordan, Utah Office of Tourism – Conference Co-Chair
Matthew Stone, California State University, Chico
Wendy Kheel, Tourism Economics
Kyle Shulz, Travel Nevada
Kimber Siminoe, Visit Reno Tahoe
Javier Parada Torres, Travel Oregon
Graham Gee, Visit California
Brittany Augustine, Arizona Office of Tourism
Nathan Kelley, San Diego Tourism Authority
Sarah Kahl, Chapter Administrator

Things to do before/after the conference in Reno Tahoe 

Special room rate extended 3 days before and 3 days after the conference dates

Register today and plan to join us in Reno for the 2026 GWTTRA Annual Conference.
We look forward to welcoming you this October!

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