Who We Are

About TTRA – TTRA is the leading advocate for higher travel and tourism-related research, analysis, and marketing standards. 

With over 50 years of experience, we are the go-to source for evidence-based, global travel and tourism data and analysis.

Travel and tourism professionals need world-class research to make informed decisions. TTRA is where they find it.

About TTRA

What We Do

At TTRA, we understand the importance of building connections and fostering collaboration among professionals in the travel and tourism industry. As a member of our community, you’ll have the opportunity to connect with other industry experts, share your own knowledge and experiences, and learn from others in the field.

Through our events, webinars, and conferences, you’ll have access to a wealth of resources and insights that will help you stay up-to-date on the latest trends and developments in travel and tourism. You’ll also have the chance to participate in discussions and forums where you can ask questions, share ideas, and collaborate with others to solve industry challenges. 

Why We Do What We Do

We collaborate to advance the strategic use of research to provide leading-edge travel and tourism solutions that create a positive impact on people, places, and society.

Our Community

TTRA unites the best and brightest in the travel and tourism research community, including university academics, professional practitioners, and research experts. Whether you’re a seasoned travel and tourism professional or just starting out in the industry, TTRA provides a supportive and inclusive community where you can connect with others, learn from their experiences, and contribute your own expertise to help drive the industry forward. Our extensive membership of nearly 1,000 members, originating from all corners of the globe, drives our dedication to advancing tourism insights globally. Members include Visit Dallas, Jamaica Tourist Board, Temple University, Destination Toronto, and Miles Partnership, offering just a glimpse into our diverse network.

By joining TTRA, members have the opportunity to network, collaborate, learn, and ideate with colleagues from across the globe.


  • Act as the leading professional organization of providers and users of travel and tourism research.
  • Serve as a primary resource to the industry.
  • Advocate standards for research and analysis.
  • Promote training and education of professionals.
  • Promote quality travel and tourism research and marketing information.
  • Be member-centric.


To be the leading organization supporting the global community of practitioners, educators, and users of research engaged in transforming, sharing, and applying tourism research knowledge and practice worldwide.


  • Excellence: A commitment to the highest standards of research and analysis in the travel and tourism industry.
  • Professionalism: A dedication to promoting and educating professionals in the field of travel and tourism research.
  • Quality: A focus on providing accurate, reliable, and actionable research and marketing information to the industry.
  • Innovation: A drive to stay current with the latest trends and technologies in travel and tourism research and to continuously improve the organization’s services.
  • Inclusivity: A value that promotes diversity and the participation of all members.
  • Responsiveness: A willingness to adapt to the changing needs of the industry and its members.
  • Sustainability: A commitment to promoting sustainable tourism practices and taking into account the environmental and social impacts of tourism research.
  • Transparency: A commitment to open communication, honesty, and integrity.

Get In Touch

TTRA is a highly respected and established organization dedicated to advancing the standards of travel and tourism research and analysis. With its focus on excellence, professionalism, quality, and inclusivity, TTRA is the go-to source for professionals in the industry seeking to stay ahead in their field.