October 7, 2026 - October 9, 2026

Organizer: Travel and Tourism Research Association (TTRA) Central States Chapter

Discover What’s Next in Travel and Tourism

Calling all travel industry leaders, researchers, and innovators.

Join us in Bloomington, Indiana from October 7–9, 2026 for the TTRA CenStates Chapter Annual Conference, where research meets real-world application and ideas turn into action.

Together, we will explore the trends, data, and strategies shaping the future of travel and tourism, while connecting with a community that values insight, collaboration, and forward thinking.

Set in the vibrant college town of Bloomington, home to Indiana University, this conference blends meaningful learning with an engaging and welcoming destination experience.

Why Attend

This is more than a conference. It is a space to learn, share, and move the industry forward together.

  • Fresh perspectives on sustainability, emerging audiences, and technology
  • Actionable insights you can apply immediately to your destination or organization
  • Thought-provoking discussions that challenge assumptions and spark new ideas
  • Meaningful connections with professionals across academia, DMOs, and the private sector

Who Should Attend

  • Destination marketing professionals seeking data-driven strategies
  • Researchers and academics looking to share and apply their work
  • Industry partners and consultants focused on innovation and growth
  • Students and emerging leaders exploring careers in tourism

In-depth discussions
Engage in conversations that push thinking and inspire new approaches.

Networking opportunities
Connect with peers, industry leaders, and researchers in a collaborative setting.

Cutting-edge research
Gain insights that help you make smarter, more strategic decisions.

Relevant focus areas
From sustainable tourism to technology and new traveler segments, sessions are designed to reflect what matters most right now.

Conference Schedule

Subject to change

Wednesday, October 7

1:30 PM to 2:00 PM Tibetan Mongolian Buddhist Cultural Center (TMBCC) Tour Check-in
2:00 PM Depart for TMBCC Tour
2:30 PM to 4:00 PM Optional TMBCC Tour
5:00 PM Conference Registration Opens
6:00 PM to 7:30 PM Meet & Greet Happy Hour with Academic Papers and Exhibitors
8:00 PM Dinner on Your Own

Thursday, October 8

7:30 AM to 8:30 AM Breakfast
8:30 AM to 8:45 AM Welcome
8:45 AM to 9:15 AM Destination Organization Challenges and Organizational Metrics to Address Them
Jordan Musall, Destinations International, Business Insights Specialist
9:15 AM to 10:00 AM Texas Case Study
TBD
10:00 AM to 10:15 AM Break
10:15 AM to 10:45 AM The Politics of Destination Brand Health
Adam Wright, Meet Minneapolis, Director of Market Research
10:45 AM to 11:45 AM ADA Panel
Allyson Gutwein, Discover Boone County, CEO
Ailin Fei, Visit Austin, Data & Research Manager
Kelsey Waite, Longwoods International, Senior Director, Client Engagement
11:45 AM to 12:00 PM Break
12:00 PM to 1:00 PM Lunch and Annual General Meeting
1:00 PM to 1:30 PM Vendor Speed Dating
1:30 PM to 1:45 PM Break
1:45 PM to 2:30 PM From Classroom to Destination Strategy: Leveraging Academic Partnerships for Tourism Research
Megan Henson, CHIA, Houston First Corporation, Director, Business Intelligence & Research
Dr. Minjung Shin, PhD, CHE, University of Houston, Conrad N. Hilton College of Global Hospitality Leadership
2:30 PM to 3:30 PM Academic Panel
TBD
4:00 PM to 4:15 PM Board Buses for “Walk-the-Talk Tour”
4:30 PM to 6:00 PM “Walk-the-Talk Tour” and Reception at IU Assembly Hall
6:30 PM to 8:30 PM Dine-Around

Friday, October 9

7:30 AM to 8:30 AM Continental Breakfast
8:30 AM to 9:15 AM Traveling with Care: How DMOs are Encouraging Better Visitor Behavior
Jonathon Day, Associate Professor, Purdue University
9:15 AM to 10:00 AM After Dark Tourism Panel
Kristy Sumner, History, Highways, and Haunts, LLC, Co-owner
TBD
10:00 AM to 10:15 AM Break
10:15 AM to 11:15 AM AI Panel
TBD
11:15 AM to 11:45 AM Understanding European Travel Demand in the Central States
Maria Pradissitto, Data Appeal, NORAM Market Manager
11:45 AM to 12:00 PM Closing Remarks

Register for the CenStates Conference

Join us for three days of learning, connection, and inspiration.

Registration includes

  • Access to all sessions
  • Networking events
  • Conference materials

Registration rates

  • TTRA Member, $425 (Early Bird Member, $399)
  • Non Member, $475 (Early Bird Non Member, $449)
  • Student Member, $125
  • Student Non Member, $175
  • Full Time Professor with Student, $349

Early bird pricing available through August 7, 2026.

Registration is now open!

Optional Pre-Conference Tour

At this year’s conference, we are thrilled to be able to offer a private group tour of the Tibetan Mongolian Buddhist Cultural Center (TMBCC) as our pre-conference activity.

Dedicated to the people of Tibet, this Cultural Center, located on 90 acres just south of Bloomington, offers a relaxing and peaceful setting for meditation and reflection. The Tibetan Chortens here (2) are the only ones in the nation. The TMBCC was established by Indiana University Professor Emeritus Thubten J. Norbu in 1979 to acquaint people with the history and culture of Tibet and to support Tibetans everywhere. Throughout the year, it provides a place for workshops, teachings, seminars, initiations, retreats and ceremonies relating to the Tibetan and Mongolian cultures. Highlights include the Kumbum Chamtse Ling Temple, butter sculptures, a permanent sand mandala and many other works of art.

The tour will take place prior to the Welcome Reception on Wednesday, October 7 from 2:30-4PM, and is availble to the first 30 attendees who sign up during registraiton. Transportation will be coordinated onsite at the event.

If you have any questions, please contact ce*******@**ra.com.

Thank You to Our Sponsors

The 2026 TTRA CenStates Annual Chapter Conference is made possible through the generous support of our sponsors.

Host Sponsor

Gold Sponsor

Silver Sponsor

Bronze Sponsors

Sponsorship Opportunities

Position your organization at the center of meaningful industry conversations.

Sponsoring the CenStates Conference gives you direct access to a highly engaged audience of tourism professionals, researchers, and decision-makers across the central United States.

Build visibility, strengthen relationships, and showcase your expertise. Check out our sponsorship opportunities below.

Secure Your Sponsorship Today!

Sponsorship Levels and Benefits

Explore sponsorship opportunities and see how your organization can connect with a highly engaged audience of tourism professionals, researchers, and decision-makers.

Sponsorship Overview

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Detailed Benefits

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Questions? Contact ce*******@**ra.com.

Conference Accommodations

Hotel Reservations

A room block has been secured at The IU Biddle Hotel in Bloomington, Indiana, for attendees of the 2026 TTRA CenStates Annual Conference.

Room rates start at $119 per night and are available on a first come, first served basis.

Book your hotel room: Reserve Your Room

We encourage attendees to book early, as availability within the room block is limited.

Questions? Contact Sam Jankowski at ce*******@**ra.com.

We look forward to welcoming you to Bloomington this October!

Questions? Contact Sam Jankowski at ce*******@**ra.com.

We can’t wait to see you there!

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