August 6, 2026 - August 6, 2026
Webinar Date: Thursday, August 6, 2026
Time: 2:00 PM ET
Location: Online
Beyond the Visit: Using Transaction Data and AI to Strengthen Destination Insights
Presented by Azira
Understanding visitor behavior has never been more important, or more complex.
Mobile location data has transformed how destinations measure visitation and movement, giving destination marketing organizations (DMOs) and tourism organizations valuable insight into where visitors go and how they experience a destination. As access to mobility data continues to evolve within today’s regulatory environment, combining it with transaction data provides a stronger, more resilient foundation for understanding visitor behavior.
At the same time, artificial intelligence is dramatically accelerating tourism analytics, enabling researchers and destination professionals to answer complex questions in minutes and uncover insights that were previously difficult or time consuming to identify.
In this TTRA Partner Webinar, Simon Caballero, Account Director at Azira, and Nick DeWind, VP Global Engineering & AI at Azira, will share how transaction data and AI are reshaping destination intelligence and helping organizations make more informed decisions.
Drawing on their experience supporting hundreds of destinations around the world, the presenters will demonstrate how these technologies are already being applied to strengthen destination research, operations, and marketing, while preparing organizations for the future of visitor intelligence.
Learning Outcomes
Participants will:
- Understand how transaction data complements mobile location data to create more comprehensive visitor insights.
- Learn how AI is accelerating tourism research and enabling faster, more sophisticated analysis.
- Explore real world examples of how destinations are using transaction data and AI to improve decision making.
- Gain practical insights into the future of destination intelligence, research, and marketing.
About the Presenters
Simon Caballero
Simon Caballero is Account Director at Azira, where he works with destination organizations and research agencies around the world to deliver meaningful visitor insights through location intelligence. His work helps destinations better understand visitor behavior, strengthen stakeholder reporting, and support more informed tourism planning and management.
Nick DeWind
Nick DeWind is VP Global Engineering & AI at Azira, leading software engineering, data science, and artificial intelligence initiatives. He specializes in building scalable data platforms and AI powered solutions that transform complex location and transaction data into actionable insights, helping organizations optimize investments, improve decision making, and accelerate innovation.
Event Details
Date: Thursday, August 6, 2026
Time: 2:00 PM ET
Location: Online