August 19, 2026 - August 19, 2026
Webinar Date: Wednesday, August 19, 2026
Time: 2:00 PM ET
Location: Online
LGBTQ+ Travelers: Consumer Insights for Better Marketing and Visitor Experiences
Presented by Target10
LGBTQ+ travelers represent one of the travel industry’s most influential consumer segments, yet their travel decisions and expectations are shaped by factors that extend far beyond demographics.
In this webinar, Matt Wagner draws on more than 25 years of LGBTQ+ consumer research and consulting experience to explore what makes this market unique and how those insights can help destinations, attractions, hospitality organizations, and travel brands create stronger connections with LGBTQ+ travelers.
Participants will gain a deeper understanding of the motivations, values, and cultural factors that influence destination selection, travel planning, brand loyalty, and on the ground visitor experiences. The session will also highlight practical strategies for developing more authentic marketing, inclusive experiences, and lasting customer relationships.
Learning Outcomes
Participants will learn how to:
- Apply practical strategies across destinations, attractions, hospitality organizations, and travel brands.
- Understand the consumer insights and cultural factors that distinguish LGBTQ+ travelers from the broader travel market.
- Explore how identity, community, safety, belonging, and representation influence travel behavior and decision making.
- Identify opportunities to strengthen marketing, partnerships, and visitor experiences through authentic LGBTQ+ engagement.
About the Presenter
Matt Wagner is Senior Vice President of Client Services at Target 10, the leading LGBTQ+ marketing and communications consultancy.
For nearly two decades, Matt has helped organizations better understand and engage LGBTQ+ consumers through research, strategy, and authentic marketing. His expertise spans consumer insights, destination marketing, inclusive brand strategy, employee engagement, partnership development, and thought leadership. He is a frequent speaker on LGBTQ+ consumer behavior and works with organizations to translate cultural understanding into meaningful business results.
Event Details
Date: Wednesday, August 19, 2026
Time: 2:00 PM ET
Location: Online