July 22, 2026
2027 TTRA MARKETING OUTLOOK FORUM
New Orleans, Louisiana
January 25 – 27, 2027
CALL FOR PRESENTATIONS
MOF 2027 THEME:
The Rhythm of Change:
Turning Insight into Impact in the Next Year of Travel and Tourism Marketing
The Travel and Tourism Research Association (TTRA) invites presentation proposals for the Marketing Outlook Forum (MOF).
MOF brings together destination marketers, tourism researchers, industry practitioners, and agencies to explore the trends, data, and market forces shaping the future of travel and tourism marketing.
We are seeking practical, marketing focused, forward-looking sessions that help attendees better understand what is ahead and how to plan for it. Submissions should offer clear insights, credible evidence, and actionable takeaways for destination marketing organizations, tourism businesses, travel researchers, and industry partners. Presentations need to reflect the theme.
Suggested Marketing & Outlook-focused Session Topics (but not limited to):
- Travel demand outlook and market forecasting
- Consumer sentiment and traveler behavior
- Audience Targeting/Development
- Destination marketing strategy
- Brand, creative, and media trends
- AI, technology, and marketing automation
- Domestic and International outlook
- Media Attribution insights/update
- Data, dashboards, and marketing measurement
- Budget, funding, governance, and stakeholder expectations
- Sustainability, accessibility, inclusion, and community alignment
- Crisis, reputation, and risk communications
- Lodging (Hotel/STR), airline, car rental, digital booking platforms
- Meeting & Convention landscape
- Working to scale with marketing budgets
- Brief market segment outlook of travel markets
Presentation Formats
Please select the format that best fits your proposed session:
| Marketing Outlook Presentation Research-driven presentations examining trends, forecasts, or future market conditions. | Case Study Real-world examples highlighting measurable outcomes, lessons learned, and best practices. |
| Panel Discussion Moderated conversations bringing together multiple perspectives on a timely topic. | Lightning Insight Fast-paced presentations focused on one emerging trend, challenge, or opportunity. |
| Facilitated Discussion Interactive sessions that encourage attendee participation and collaborative problem solving. |
Review Criteria
Proposals will be reviewed based on:
- Relevance to the Marketing Outlook Forum audience
- Strength and credibility of the insight, research, data, or experience presented
- Practical value for destination marketers and tourism industry professionals
- Timeliness of the topic
- Clarity of proposed takeaways
- Balance of perspectives across sectors, geography, and professional backgrounds
Speaker Expectations
Accepted speakers agree to:
- Ensure content is educational, non-commercial, and appropriate for the MOF audience
- Meet all published deadlines for speaker information and presentation materials
- Participate in a preparation call if the session includes multiple speakers or panelists
- Grant TTRA permission to use the speaker’s name, title, organization, bio, photo, session title, and session description for event-related promotion
- Speakers retain ownership of their original content. TTRA may use submitted session information and related materials for event planning, promotion, and attendee communications.
Important Dates
| Milestone | Date |
|---|---|
| Proposal Deadline | August 28, 2026 |
| Speaker Notification | September 25, 2026 |
| Final Speaker Information | October 16, 2026 |
| Presentation Slides Due | January 11, 2027 |
| Marketing Outlook Forum | January 25 to 27, 2027 |
Questions may be directed to Elizabeth Pike, ep***@**ra.com
Thank you for for your interests and contributions. We look forward to reviewing your submissions!