September 9, 2026 - September 11, 2026
September 9–11, 2026
Richmond, Virginia
Building Connections Across the Southeast Tourism Industry
The Southeast Chapter of the Travel and Tourism Research Association (SETTRA) is pleased to partner with the Southeast Tourism Society (STS) for the 2026 STS Connections Conference.
Each year, STS Connections brings together destination leaders, tourism researchers, marketers, attractions, hospitality professionals, educators, and industry partners from across the Southeast to exchange ideas, strengthen professional relationships, and explore the trends shaping the future of tourism.
SETTRA members once again have the opportunity to participate in this outstanding regional gathering while connecting with colleagues who share a commitment to research-driven decision making and destination success.
Whether you work in destination marketing, academia, consulting, visitor research, or tourism development, STS Connections offers valuable education, practical insights, and meaningful networking.
Why Attend
Join tourism professionals from across the Southeast for three days of learning, collaboration, and inspiration.
Attendees can expect:
- Industry-leading keynote presentations
- Practical educational sessions and panel discussions
- Research and destination marketing insights
- Networking with tourism professionals from across the Southeast
- Marketplace and exhibitor opportunities
- SETTRA chapter programming and member networking
Who Should Attend
The conference is designed for professionals throughout the tourism industry, including:
- Destination Marketing Organizations (DMOs)
- Tourism researchers and analysts
- University faculty and students
- State tourism offices
- Attractions and hospitality professionals
- Consultants and industry partners
- Emerging tourism leaders
Conference Highlights
STS Connections is known for bringing together professionals from across the Southeast to discuss the issues shaping today’s visitor economy.
Conference programming includes:
- Inspiring keynote speakers
- Educational breakout sessions
- Tourism research and destination strategy
- Networking receptions
- Industry marketplace
- Peer learning and collaboration
- SETTRA chapter activities
The conference provides an excellent opportunity to build new relationships while gaining practical ideas that can be applied immediately within your organization.
Register for the Conference
Registration is now open.
Join hundreds of tourism professionals from across the Southeast for one of the region’s premier tourism industry conferences.
Registration includes:
- Access to all educational sessions
- Networking events
- Marketplace access
- Conference materials
- SETTRA programming
Registration Rates
Registration rates and current pricing are available through the official STS registration page.
Venue
Richmond, Virginia
Richmond provides the perfect backdrop for STS Connections, combining a vibrant culinary scene, rich American history, thriving arts community, and innovative tourism industry.
Attendees will enjoy easy access to museums, historic neighborhoods, outdoor recreation, local restaurants, and unique attractions while networking with colleagues from throughout the Southeast.
About SETTRA
The Southeast Chapter of the Travel and Tourism Research Association (SETTRA) serves tourism researchers and practitioners throughout the southeastern United States by promoting research, collaboration, education, and professional development.
SETTRA is proud to partner with the Southeast Tourism Society to deliver valuable educational programming and strengthen connections between tourism research and industry practice.
Questions?
For conference registration and event information, please visit the official STS Connections website.