August 8, 2024
TTRA International Think Tank Webinar with Nate Kelley
Discover the Future of the U.S. Tourism Workforce
August 8, 2024 – Explore the findings of our latest Workforce study. Discover the economic impact of tourism, explore the diverse characteristics of the tourism workforce, and learn about the future role of AI in the industry, backed by pioneering custom research from the TTRA International Workforce Think Tank. The webinar also shows DMOs how they can utilize this data and develop true tourism workforce estimates for their communities.
Key Topics:
Economic Impact Beyond Leisure & Hospitality:
- Understand the vast economic contributions of the tourism sector.
- Explore the diverse range of jobs supported by tourism.
Tourism Workforce Characteristics:
- Insights from the TTRA International Workforce Think Tank, including leading institutions like Tourism Economics and Texas A&M University.
- Discussion of multiple data sets, including a custom national study.
Worker Satisfaction and Perceptions:
- Discover how tourism jobs are far more than just low-skill, “dead-end” roles.
- Learn about worker satisfaction, job security, and career opportunities.
Technology and AI in Tourism:
- How technology is revolutionizing workforce management.
- The role of AI in shaping the future of tourism employment.
Future Outlook:
- A forward-looking view on the evolving nature of tourism jobs.
- Insights from the forthcoming comprehensive white paper by the TTRA International Workforce Think Tank.
Local Perspective:
Find out how national benchmarks provide context and depth to your workforce research efforts.
Discover how the San Diego Tourism Authority is researching the workforce and its impact on their community, including monthly and annual estimates that provide a much deeper view of Tourism employment in the region.
Presenter: Nate Kelley
Nate Kelley is an economist and financial analyst with over 15 years of experience. As the Director of Research at the San Diego Tourism Authority, Nate brings invaluable insights from his extensive background in finance and economics. His career spans roles at Moody’s, JPMorgan, and UBS, where he led research and stress-testing efforts. Now, at the heart of the tourism industry, Nate’s expertise provides a unique perspective on the evolving nature of tourism jobs.
Don’t Miss the TTRA Think Tank Sessions at ESTO!
Headed to ESTO? Make sure to attend these impactful TTRA Think Tank sessions led by industry experts, featuring insights into workforce development and data-driven decision-making.
The DMO Role in Workforce Development
Date: August 12, 2024
Time: 11:30 AM – 12:30 PM
MODERATOR
Nate Kelley, Director of Research, San Diego Tourism Authority
SPEAKERS
Julie Gilbert, President and CEO, Destination Door County
Chelsea Ruby, Tourism Secretary, West Virginia
This session tackles a surging request for destinations: workforce development. Learn a clear framework for making informed decisions on your DMO’s role by exploring real-world scenarios from destinations who successfully managed it themself, those who delegated, and those who found a collaborative approach. Gain valuable insights into factors to consider, such as workload, resources, and existing skillsets. By the end, you’ll be equipped to confidently navigate this decision and determine the best path for you and your team.
Making Data Decisions on a Shoestring Budget
Date: August 12, 2024
Time: 11:30 AM – 12:30 PM
Understanding data doesn’t always require a massive budget or dedicated research team. As a destination marketing leader, you have more data at your fingertips than ever before, but knowing where to begin – or make sense of the numbers – can be overwhelming. This interactive session walks participants through the process of evidence-based decision-making, providing clear next steps to create impactful and cost-efficient destination marketing strategies. All session attendees will receive a copy of the DMO Toolbox White Paper Project from the inaugural Travel and Tourism Research Association International (TTRA) Think Tank initiative.
Speakers:
Michael Rudowski, Vice President of Research & Insights, Visit Dallas
Dr. Whitney Knollenberg, Associate Professor, NC State University
Visit the ESTO website: https://esto.ustravel.org
Questions? Contact us
About TTRA
The Travel and Tourism Research Association (TTRA) is a global non-profit organization dedicated to enhancing the travel and tourism industry through impactful research, education, and collaboration. Comprised of a diverse community of professionals, academics, and industry leaders, TTRA provides a platform for networking, knowledge sharing, and fostering innovation. With a commitment to driving sustainable growth and excellence in travel and tourism, TTRA continually strives to advance insights and best practices, shaping the industry’s future. TTRA members collaborate to advance the strategic use of research to provide leading-edge travel and tourism solutions that create a positive impact on people, places, and society. For more information, visit www.ttra.com