June 10, 2026 - June 10, 2026
Webinar Date: Wednesday, June 10, 2026
Time: 1:00 PM ET
Location: Online
Your Sales Data Is Talking. Are You Listening?
Presented by Tourism Economics
Sales intelligence gives destinations a clearer view of what is happening in their markets, what business is converting, where gaps exist, and how group demand influences broader destination performance.
Join Tourism Economics‘ Cindy Decker and Suzzanne Ravitz to explore how destinations can move beyond reporting to use data as a strategic advantage—strengthening stakeholder trust, sharpening prospecting, aligning sales efforts with market needs, and demonstrating the impact of meetings and events. Attendees will walk away with a high-level understanding of how sales intelligence can help destinations become smarter strategists and more effective partners to their communities.
What You’ll Learn
- How sales intelligence can help destinations better understand market activity and conversion
- How to identify gaps and opportunities in group demand
- How data can support stronger stakeholder trust and accountability
- How sales teams can align prospecting with market needs
- How meetings and events influence broader destination performance
- How destinations can move beyond reporting and use data more strategically
Webinar Presenters:
Cindy Decker, Director of Market Insights, Tourism Economics
Cindy comes to Tourism Economics with nearly three decades of hospitality industry experience, 25 years of which were spent as a revenue management leader for Marriott.
Prior to joining Tourism Economics in June 2023, Cindy served as Vice President of Business Intelligence and Market Strategy for Houston First Corporation. There, she fostered collaboration across various sales, marketing, and tourism teams to maximize revenue and bolster demand in the market using data and analysis.
Cindy’s deep, data-driven knowledge of tourism dynamics adds to the wealth of expertise on the Tourism Economics team. In her role as Director of Market Insights, she serves as a solution-oriented leader for destination clients, providing valuable business intelligence insights and strategic guidance for achieving organizational goals, especially as it relates to the Symphony Intelligence Platform.
Originally from Monterrey, Mexico, Cindy is a graduate of the University of Houston’s Conrad N. Hilton College and lives in Dripping Springs, Texas with her husband and three boys.
Suzzanne Ravitz, Client Relationships & Insights Manager, Tourism Economics
Suzzanne Ravitz is Manager, Client Relationships & Insights at Tourism Economics, where she partners with destination organizations to help sales and research teams better understand market conditions, performance, and opportunities for growth.
Throughout her career, she has worked across destination marketing, convention sales, customer success, and analytics, with leadership roles at Simpleview, 2Synergize, the San Diego Tourism Authority, and the San Diego Convention Center.
Known for her collaborative approach and passion for bringing people together, Suzzanne frequently facilitates industry discussions and peer exchanges focused on the future of destination sales, citywide meetings, and data-driven decision-making.
Event Details
Date: Wednesday, June 10, 2026
Time: 1:00 PM ET
Location: Online