October 6, 2026 - October 6, 2026
Webinar Date: Tuesday, October 6, 2026
Time: 2:00 PM ET
Location: Online
Turning Analytics into Action
Presented by Granicus Destinations
Researchers are uniquely positioned to answer one of the most important questions facing destination organizations: Which accounts and meetings should we be pursuing?
This webinar will examine how destinations can use analytics, scoring methodologies and demand intelligence to evaluate opportunities more effectively. The presenters will explore the evolution of meeting markets, the limitations of relying solely on historical performance and the growing need for evidence-based prioritization.
Participants will leave with practical ideas for designing research frameworks that help sales teams align resources with the meetings and accounts that can create the greatest destination impact.
Presenters
Jeffrey Emenecker
Senior Director, Destination Insights, Granicus Destinations
Jeffrey Emenecker brings more than 30 years of experience across entrepreneurial and corporate roles, with a career focused on analytics, strategy and growth across hospitality and other industries.
He is currently Senior Director of Destination Insights at Granicus Destinations, where he leads analytics strategy and product direction to help destination organizations make smarter decisions across sales and marketing.
Jeffrey works closely with DMOs to apply data-driven insights to real-world challenges including sales strategy, analytics and technology deployment, performance measurement and market intelligence. Previously, he founded and led multiple analytics startups, including Decision Street, which was acquired by Cvent in 2014. At Cvent, he led hospitality analytics and product innovation, launching business intelligence, lead scoring and automation products adopted globally.
Brendan Montminy
Senior Consultant, Meeting Sales, Granicus Destinations
Brendan Montminy is a data analytics and meetings industry professional with eight years of experience spanning hospitality technology and destination strategy.
Prior to joining Granicus Destinations, he spent eight years at Cvent partnering with hotel clients on RFP performance and market insights. In his current role, Brendan focuses on translating CRM, MINT+ and sales data into actionable strategies for DMOs and convention sales teams.
He has a passion for numbers and enjoys helping organizations move beyond surface-level metrics toward smarter growth decisions. Outside of work, he is an avid guitarist who appreciates the patterns in music as much as in data.
Secure Your Spot
Discover how analytics, scoring methodologies and demand intelligence can help destination organizations identify the meetings and accounts with the greatest potential impact and give sales teams a stronger basis for prioritizing their efforts.
Event Details
Date: Tuesday, October 6, 2026
Time: 2:00 PM ET
Location: Online