July 8, 2026 - July 8, 2026
Webinar Date: Wednesday, July 8, 2026
Time: 2:00 PM ET
Location: Online
A New Way to Measure Event Attendance
Presented by Datafy
Every destination hosts events that bring communities together, from festivals and concerts to races, parades, and downtown activations. But once the event is over, one question remains:
How many people were actually there?
For years, destinations and event organizers have relied on manual counts, estimates, and educated guesses to answer that question. Tally by Datafy offers a new approach, providing reliable attendance measurement for the places and events that have traditionally been the most difficult to track.
Join Datafy Co Founder and President Kelby Bosshardt, along with Chief Revenue Officer Lauren Rogers, for an introduction to Tally by Datafy and learn how destinations are using accurate attendance data to improve reporting, evaluate event performance, and make more informed decisions.
What You’ll Learn
- What Tally measures and how it works
- Why Datafy developed Tally
- Real examples from live events
- How destinations are measuring attendance with greater confidence
- How reliable attendance data can support planning, funding, reporting, and event evaluation
Webinar Presenters
Kelby Bosshardt, Co Founder and President, Datafy
Kelby Bosshardt is the Co Founder and President of Datafy, where he helps destinations and organizations leverage location intelligence to better understand visitor behavior and event performance. With extensive experience in tourism technology and data analytics, Kelby works closely with destination organizations to develop practical solutions that transform complex mobility data into meaningful insights. Through the development of Tally, he is helping destinations measure attendance more accurately and confidently than ever before.
Lauren Rogers, Chief Revenue Officer, Datafy
Lauren Rogers serves as Chief Revenue Officer at Datafy, leading the company’s growth strategy and partnerships across the destination marketing industry. She works with destination organizations throughout North America to implement data driven solutions that support planning, reporting, stakeholder engagement, and strategic decision making. Lauren is passionate about helping destinations unlock the value of reliable data to demonstrate impact and improve outcomes.
Event Details
Date: Wednesday, July 8, 2026
Time: 2:00 PM ET
Location: Online