July 23, 2024
CALL FOR PRESENTATIONS: MARKETING OUTLOOK FORUM 2025
The Travel and Tourism Research Association (TTRA) is excited to announce the Call For Presentations for the Marketing Outlook Forum (MOF) 2025. This year’s theme, “From Data to Destination: Shaping Tourism’s Future,” underscores the pivotal role of data in driving strategic decisions and shaping the future of the tourism industry.
We invite industry leaders, marketers, researchers, and tourism professionals to share their insights and expertise, demonstrating how data can be leveraged to foster sustainable and successful tourism practices.
Event Details:
- Date: January 27-29, 2025
- Location: Fort Worth, Texas
- Theme: From Data to Destination: Shaping Tourism’s Future
- Local DMO: Visit Fort Worth
Conference Theme:
From Data to Destination: Shaping Tourism’s Future
This theme emphasizes the crucial role of data in guiding strategic decisions and long-term planning in the tourism industry. It highlights data not just as a tool for immediate use, but as a foundational element for future success and sustainability in tourism.
Marketing Outlook Forum is FUTURE-FOCUSED.
We encourage submissions that explore (but are not limited to) the following topic ideas for MOF 2025:
- AI and Innovation in Tourism Marketing:
Explore how artificial intelligence is revolutionizing tourism marketing, from personalized travel recommendations to automated customer service solutions. - Case Studies of Marketing Results:
Present real-world examples of successful tourism marketing campaigns, focusing on strategies, implementation, and measurable outcomes. - Data to Insights and Insights to Actions:
Discuss methodologies for transforming raw data into actionable insights, and how these insights can drive strategic decisions in tourism marketing. - Digital Marketing Trends:
Examine the latest trends in digital marketing, including emerging platforms, tools, and techniques that are shaping the future of travel promotion. - Future of Travel: Forecasting and Predictions:
Offer predictions on travel trends based on current data, including technological advancements, changing consumer behaviors, and global economic factors. - Social Media Marketing:
Analyze the impact of social media on tourism marketing, highlighting successful strategies for engagement, content creation, and audience targeting. - DMO Marketing Across the Country:
Share best practices from Destination Marketing Organizations (DMOs) across different regions, focusing on innovative campaigns and regional marketing strategies. - Measuring Marketing Effectiveness:
Discuss advanced metrics and methodologies for evaluating the effectiveness of marketing efforts, including ROI analysis, customer satisfaction, and long-term brand impact.
Submission Details:
Your insights and expertise are vital to the success of MOF 2025. We welcome proposals for individual presentations and full sessions, including keynotes and panels. Please include a brief description of how your presentation relates to the conference theme and addresses a significant research or industry need. Additionally, provide a biography of the proposed presenter(s) and indicate the preferred presentation format (Organized Panel, Part of a Panel, Single Presenter Session, etc.).
Important:
Submissions must be future-focused and should not be sales pitches. Presentations should provide valuable insights and practical knowledge for the future of tourism.
Key Dates:
- August 15, 2024: Proposal submissions due
- September 15, 2024: Notification of acceptance
- November 15, 2024: Finalized session details and presenter information due
- January 10, 2025: Submission of all presentation materials (slides, videos, etc.)
Diversity and Inclusion:
TTRA values diversity, equity, and inclusion. We encourage submissions from individuals of all backgrounds and aim to reflect diverse perspectives in our conference programming.
Join Us in Shaping the Future of Tourism:
We look forward to your valuable contributions to MOF 2025. Together, we can shape a more informed, innovative, and sustainable future for the tourism industry.
Questions?
For any questions or additional information, please contact us at [email protected].
Submit your proposals and be a part of the leading forum where data meets destination to shape tourism’s future!
About TTRA
The Travel and Tourism Research Association (TTRA) is a global non-profit organization dedicated to enhancing the travel and tourism industry through impactful research, education, and collaboration. Comprised of a diverse community of professionals, academics, and industry leaders, TTRA provides a platform for networking, knowledge sharing, and fostering innovation. With a commitment to driving sustainable growth and excellence in travel and tourism, TTRA continually strives to advance insights and best practices, shaping the industry’s future. TTRA members collaborate to advance the strategic use of research to provide leading-edge travel and tourism solutions that create a positive impact on people, places, and society. For more information, visit www.ttra.com