August 25, 2026 - August 25, 2026
Webinar Date: Tuesday, August 25, 2026
Time: 1:00 PM ET
Location: Online
Visit Greater Palm Springs’ Playbook for Spend, Demographics and Media Measurement
Presented by Arrivalist
Visit Greater Palm Springs and its agency partner, JNS Next, are among the first destination marketing teams to put Arrivalist’s newest measurement tools to work on live campaigns, with real stakeholders watching the results.
This webinar will explore how the partners use spend, demographic and media measurement tools to evaluate campaign performance, communicate results and demonstrate the value of tourism marketing across the Greater Palm Springs region.
Participants will learn how SpendLift, Arrivalist’s incremental-spend measurement tool, can demonstrate campaign impact without relying on device pings. The presenters will also share practical examples of how destinations and their agency partners can use visitor data to strengthen decision-making, validate marketing investments and clearly communicate results to stakeholders.
Presenters
Dave Moorehouse
Media Director, JNS Next
Dave Moorehouse brings nearly 30 years of experience in tourism marketing. He specializes in helping destinations and travel brands navigate today’s complex media environment through strategic planning, data-driven insights and innovative marketing solutions.
Throughout his career, Dave has led successful campaigns for state tourism organizations including Colorado, Wyoming, Georgia, Florida, Kentucky and Delaware, as well as numerous destinations, hotels, resorts and attractions across the United States. His broad industry expertise and passion for leadership make him a trusted partner for destinations seeking measurable results and meaningful visitor engagement.
Colleen Pace
Chief Sales and Marketing Officer, Visit Greater Palm Springs
Colleen Pace oversees Visit Greater Palm Springs’ global sales and marketing initiatives, developing and implementing strategic objectives that promote the region’s distinctive experiences to audiences around the world.
Colleen joined Visit Greater Palm Springs in October 2018 after serving as Director of Sales and Marketing at Omni Rancho Las Palmas Resort and Spa in Rancho Mirage. Her hospitality career spans more than 28 years and includes leadership roles in Colorado Springs, Vail and Denver. Her destination-branding expertise and innovative approach to sales and marketing have helped elevate Greater Palm Springs as a premier travel destination.
Mike Robertson
Director of Tourism Solutions, North America, Arrivalist
Mike Robertson oversees retention, account management and analytics for a portfolio of destination marketing organizations and attractions across the United States.
Before joining Arrivalist in 2022, Mike spent nearly a decade at VisitPITTSBURGH, most recently as Senior Services Manager. In that role, he managed more than 100 events annually, generating over $50 million in economic impact, including events involving the NCAA, NHL, United States Olympic Committee and USGA.
A Destinations International 30 Under 30 alumnus, Mike is a recurring speaker at tourism and events industry conferences. He holds an MBA from West Virginia University and a Bachelor of Science in Business Administration from Duquesne University.
Secure Your Spot
Discover how destinations and agency partners can turn visitor data into credible campaign measurement, stronger stakeholder reporting and better marketing decisions.
Event Details
Date: Tuesday, August 25, 2026
Time: 1:00 PM ET
Location: Online