As we enter the new year, the question on every destination marketer’s mind is when the tourism industry will recover from COVID-19, and what […]
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The promotion of destinations at the regional level has a long history, with one of the first tourist boards established in Switzerland in 1864 (Laesser, 2000; Pike, 2007). Until the 1960s, […]
The recent tribute to TTRA’s 50th Anniversary from the Journal of Travel Research (JTR) made 22 selected papers available for free to highlight the […]
When Youcheng Wang and Zheng Xiang published Toward a Theoretical Framework of Collaborative Destination Marketing in 2007 the tourism industry faced twin challenges of a segmented industry and […]
At the start of 2020, those in the tourism industry felt invincible. Worldwide travel had shown growth for the past 10 years and was expected to increase another 4 […]
“Accurate forecasting is crucial to enable hoteliers to efficiently allocate hotel resources and refine pricing strategies” is just as true today as it was […]
Often in tourism we are very distracted by the shiny and the new. So as part of TTRA’s 50th anniversary, it has been not only enormous fun to […]
There’s no question the pandemic has forced the travel industry to rethink, rework and relaunch its plans for the year, but with news changing […]
Our Online Forums have been such a hit! If you haven’t been able to attend them, please head on over to https://ttra.com/covid-19-online-forum-recordings/ and check […]
