TTRA Partner Webinar: Make the Season Work Harder

Ellie is a Solution Engineer for Attribution Solutions at Tourism Economics. She joined the team in 2025, bringing extensive experience in location data, media strategy, digital advertising, and customer success. Ellie specializes in helping clients use Attribution Solutions to extract meaningful insights from their media investments and website traffic, enabling a deeper understanding of visitation trends.

With a background spanning the location data industry and travel-focused media strategy at an advertising agency, Ellie is passionate about delivering actionable insights and empowering clients with data-driven knowledge. Her ability to translate complex analytics into strategic opportunities, combined with her deep understanding of the tourism industry, helps clients maximize impact within their organizations and communities.

Patrick Smyton is Director of Analytics at Tourism Economics, an Oxford Economics company. He works with destination marketing organizations using the Symphony platform, helping them make sense of complex data and use it to make better decisions. He manages a team that delivers research and analysis to destinations and travel industry stakeholders.

Patrick has worked in tourism since 2005, with hands-on experience across hotel operations, destination marketing, finance, and revenue management. He started his career in Las Vegas with MGM Resorts International, then moved to Visit Seattle as Senior Director of Convention Strategy, where he used data to grow the city’s meetings and events business.

David is Director of Attribution Partnerships at Tourism Economics, focused on helping destinations and agencies understand the Media Impact Calculator and Website Impact Calculator—tools that quantify influenced visitation and economic impact for optimization, planning, and advocacy.

David has worked in tourism marketing since 2010, bringing deep familiarity with the challenges destinations and agencies face. At JNS Next, he led strategy and marketing communications as Senior Vice President of Marketing, overseeing campaigns for clients including Visit Palm Springs, Visit Dallas, Choose Chicago, Tahiti Tourism, and Visit Huntington Beach, among others. David also led marketing and communications at Sonoma Valley Visitors Bureau.

That hands-on experience across diverse destination types informs how he supports partners today. David earned his CDME (Certified Destination Management Executive) credential through Destinations International in 2024.