June 12, 2026
TTRA Think Tank Initiative
The TTRA Think Tank Initiative brings together tourism researchers, destination leaders, academics, and industry experts to explore timely issues shaping travel and tourism.
Designed as a space for practitioner-academic collaboration, Think Tanks help identify emerging challenges, address gaps in knowledge, and turn shared expertise into useful resources for the industry.
The embedded video can stay here as a strong example of the initiative in action.
Purpose
TTRA Think Tanks strengthen the connection between research and real-world application.
Each Think Tank focuses on an issue where the industry needs deeper insight, clearer frameworks, or stronger collaboration between researchers and practitioners. Topics may reflect changes in traveler behavior, data and technology, destination management, community impact, marketing strategy, or other emerging priorities.
Success
Successful Think Tanks create value beyond the group itself. They may lead to conference sessions, webinars, white papers, toolkits, discussion guides, case examples, or other resources that help TTRA members and the broader industry ask better questions, make stronger decisions, and apply research more effectively.
Past Think Tanks have been featured at the TTRA Marketing Outlook Forum, TTRA Annual Conference, and TTRA chapter conferences, as well as external industry conferences including Destinations International Annual Conference, ESTO, and STS Connections.
Get Involved
TTRA welcomes ideas for future Think Tank topics.
You do not need to have a fully formed team before submitting an idea. If a topic is approved, TTRA can help identify collaborators and support development of a balanced practitioner-academic group.
Submitting an idea does not guarantee acceptance, but it helps TTRA understand where members see the greatest need for deeper exploration and collaborative thought leadership.
The Think Tank Interest Submission Form will be available soon. Please check back shortly for the submission link and additional details.
Stay connected with us for updates on Think Tank developments, upcoming events, and other opportunities to get involved. Together, we can elevate travel and tourism research to new heights!
For more information or to express interest in any of our Think Tanks, please email us at th*******@**ra.com
Questions? Contact us
About TTRA
The Travel and Tourism Research Association (TTRA) is a global non-profit organization dedicated to enhancing the travel and tourism industry through impactful research, education, and collaboration. Comprised of a diverse community of professionals, academics, and industry leaders, TTRA provides a platform for networking, knowledge sharing, and fostering innovation. With a commitment to driving sustainable growth and excellence in travel and tourism, TTRA continually strives to advance insights and best practices, shaping the industry’s future. TTRA members collaborate to advance the strategic use of research to provide leading-edge travel and tourism solutions that create a positive impact on people, places, and society. For more information, visit www.ttra.com