January 4, 2024

Celebrating Excellence: MOF 2024 Award Winners Announced!

We’re thrilled to announce the winners of the Marketing Outlook Forum 2024 awards, celebrating outstanding achievements in travel and tourism marketing.

Cheryl Schutz Award:

Michel Dubreuil, Research Manager at Destination Canada, is honored with this prestigious award for his significant contributions to Canada’s global brand growth. The award selection was unanimous and recognizes Michel’s significant contributions to Canada’s GDP and job market through his role at Destination Canada. Michel will receive the award at the MOF on January 30, along with a one-year organizational membership and a $500 prize.

J. Desmond Slattery Professional Marketing Award:

John Ricks, Executive Director of the Nebraska Tourism Commission, is recognized for his long tenure of accomplishments and support of industry research. His campaign “Nebraska. Honestly, it’s not for everyone” has driven significant visitor spending and tax revenue to Nebraska. John will receive a complimentary MOF registration, a plaque, a one-year Premier Membership, and a $250 gift card.

John & Joan Markham Tourism Marketing Award:

Thomas Ridley from North Carolina State University’s Park Recreation and Tourism Management Department is the proud recipient. Dr. Whitney Knollenberg’s glowing recommendation highlighted Thomas’s exceptional work. He will receive complimentary MOF registration, a plaque, a one-year student membership, and travel accommodations.

Emerging Leader Rising Star Award:

Ann Savage, Tourism Extension Associate at NC State University, is celebrated for her leadership both within her university and the broader industry. Her innovative projects and significant industry contributions have been recognized. Ann will receive complimentary MOF registration and accommodation, a plaque, and one one-year premiere membership.

Congratulations to all the winners for their incredible contributions to the travel and tourism sector. Their dedication, innovation, and creativity are driving our industry towards new heights of excellence.

We look forward to celebrating these achievements in Houston, Texas, at Marketing Outlook Forum on January 30!

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