Make the Case for MOF 2027: Attendance Approval Template

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Make the Case for MOF

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Marketing Outlook Forum · January 25–27, 2027 · New Orleans

Help your supervisor or leadership team see what attending MOF can bring to your organization. Start with the approval email below, connect it to your priorities, and outline how you’ll put what you learn to work.

Personalize Your Approval Request

Save $400 when you register by November 13.

Early Bird full-conference registration: $1,399 for TTRA members or $1,799 for non-members. Both rates increase by $400 on November 14.

Your Approval Request

Make it yours. Then make your case.

Edit the email below or copy it into your email app. Replace the bracketed details, select the registration rate that applies to you, and remove anything that doesn’t fit your request.

Your edits stay in this page while it is open. Copy your finished version before leaving.

Editable approval email

Subject: Request to Attend Marketing Outlook Forum 2027

Hi [Name],

I’d like approval to attend the Travel and Tourism Research Association’s Marketing Outlook Forum, January 25–27, 2027, in New Orleans.

As we work on [specific organizational priority or upcoming decision], MOF offers an opportunity to bring current tourism research and industry perspectives into our planning.

The program includes speakers from Tourism Economics, Future Partners, Longwoods International, Destinations International, Miles Partnership, and Brand USA.

Attending would help me:

• Inform our 2027 planning. Examine market outlooks and traveler research relevant to our strategy, priorities, and resource allocation.

• Connect insight to marketing decisions. Explore topics such as visitor value, international inbound travel, sector trends, and AI’s role in understanding traveler behavior.

• Learn from industry peers. Compare approaches and discuss practical challenges with destination marketers, tourism researchers, and industry partners.

HOW THIS SUPPORTS OUR PRIORITIES

Our team is currently focused on [specific goal, challenge, or decision].

I’m particularly interested in [two or three sessions or topics] because they could help us [specific application or intended outcome].

ESTIMATED INVESTMENT

Full-conference registration: $[1,399 for TTRA members OR 1,799 for non-members — select the applicable Early Bird rate]
Hotel: $[amount, based on $289 per night plus tax at the conference hotel]
Transportation: $[amount]
Meals and incidentals: $[amount, accounting for meals included in registration]

Total estimated investment: $[amount]

Registering by November 13, 2026, would save $400 on full-conference registration.

WHAT I’LL BRING BACK

After MOF, I’ll share a concise team briefing with three relevant findings and three recommended actions connected to [organizational priority], along with useful resources and contacts.

You can review the program at https://ttra.com/events/2027-marketing-outlook-forum/#program

Would you approve my attendance and the estimated budget above?

Thank you for considering my request.

[Your name]

You can also select the email text and copy it using Ctrl+C on Windows or Command+C on Mac.

Before You Send

Three details that strengthen your request.

Start with a real priority.

Connect attendance to an upcoming marketing plan, budget decision, research project, or stakeholder presentation. Explain what your organization needs to understand.

Choose the relevant sessions.

Pick two or three sessions that address your team’s questions. Explain how the learning could inform your work.

Show how you’ll share the value.

Offer to brief your team, share useful resources, and recommend practical next steps after the conference.

Plan the Investment

Put a clear budget on the table.

Include the full cost of attending so your supervisor can evaluate a complete request.

Full-conference registration: Early Bird: $1,399 for TTRA members or $1,799 for non-members through November 13, 2026.
Conference hotel: JW Marriott New Orleans: TTRA group rate of $289 per night, plus tax. Multiply by the number of nights you plan to stay.
Transportation: Add estimated airfare or mileage, airport transfers, parking, and other local transportation.
Meals and incidentals: Follow your organization’s travel policy and account for meals included in conference registration.

The hotel booking deadline is January 5, 2027, at 5:00 PM. The group rate is available while rooms remain in the conference block.

Bring It Back to Your Team

Turn insight into your next move.

Make follow-through part of your approval request. A useful team briefing can be straightforward:

Three findings that matter to your organization.
Three recommended actions connected to your priorities.
A next step for each, including what needs further discussion or evaluation.

Add relevant resources and contacts so the learning can support your team’s work beyond the conference.

Support Your Request

Give your manager the full picture.

Explore the 2027 agenda.

Find the speakers, sessions, and conversations that connect most closely to your work.

View the Agenda

Plan your attendance.

Review event details, registration options, hotel information, and important deadlines.

View MOF Details

Marketing Outlook Forum 2027

Make your case. Then make your plans.

Join us January 25–27, 2027, at JW Marriott New Orleans.
Register by November 13 to save $400 on full-conference registration.

Great people. Useful insights. Meaningful conversation.