January 25, 2027 - January 27, 2027
The Rhythm of Change
Travel and tourism never stand still. Markets shift, traveler expectations evolve, technology advances, and new opportunities emerge.
The 2027 Marketing Outlook Forum brings together destination marketers, tourism researchers, industry practitioners, and partners to explore the trends, data, and market forces shaping the next year of travel and tourism.
Through research, real-world insights, and candid conversation, MOF helps tourism professionals understand what is changing, what it means for their work, and how to turn insight into action.
Register Early and Save
Join tourism researchers, destination leaders, marketers, and industry partners in
New Orleans for three days of research, market intelligence, practical ideas, and
valuable connections.
| Registration Type | Early Bird Through Nov. 13 |
Regular Nov. 14 to Jan. 8 |
On-site |
|---|---|---|---|
| TTRA Member | $1,399 | $1,799 | $1,999 |
| Non-Member | $1,799 | $2,199 | $2,399 |
| Member One-Day Pass | $699 | $699 | $759 |
| Non-Member One-Day Pass | $749 | $749 | $799 |
Early Bird registration ends November 13, 2026. Regular registration ends January 8, 2027.
What to Expect
MOF is designed to help tourism professionals make sense of the forces shaping the year
ahead and connect those insights to the decisions they make every day.
Market Outlooks and Intelligence
Forward-looking research and data on the trends, markets, and traveler behaviors influencing tourism.
Destination and Sector Insights
Perspectives from across the visitor economy on the issues and opportunities affecting destinations and industry sectors.
Interactive Discussions
Candid conversations that move beyond presentations and create space to examine what the research means in practice.
Peer-to-Peer Learning
Opportunities to learn directly from researchers, marketers, destination leaders, and practitioners facing similar challenges.
Networking and Connections
Time built into the program for useful conversations, new relationships, and reconnecting with colleagues from across the industry.
Ideas You Can Use
Practical takeaways designed to help you translate research and intelligence into better decisions for the year ahead.
Recognize Excellence in Travel and Tourism
The 2027 Marketing Outlook Forum Awards are now open for nominations. Help TTRA recognize the individuals and organizations whose research, leadership, creativity, and contributions are helping move travel and tourism forward.
Program Coming Soon
We’re putting the finishing touches on the 2027 Marketing Outlook Forum program.
The three-day program will feature forward-looking research, market and sector intelligence, interactive discussions, breakout sessions, networking opportunities, and practical insights designed to help you prepare for the year ahead.
Full program and speaker announcements are coming soon.
Stay at the JW Marriott New Orleans
Make the most of MOF by staying at the official conference hotel. The JW Marriott New Orleans is located on Canal Street in the heart of the city, with easy access to the French Quarter, restaurants, music, attractions, and nightlife.
TTRA has secured a special group rate for MOF attendees. Rooms in the conference block are limited, so we recommend booking early.
JW Marriott New Orleans
New Orleans, Louisiana 70130
The TTRA group rate is available while rooms remain in the room block.
Big Ideas. New Orleans.
New Orleans brings its own rhythm to MOF 2027. Known for its music, food, culture, history, and unmistakable sense of place, the city provides an ideal backdrop for three days of ideas, connections, and conversation.
From the JW Marriott on Canal Street, MOF attendees will be within easy reach of the French Quarter and many of the experiences that make New Orleans one of North America’s most distinctive destinations.
Mardi Gras World Tour
Extend your MOF experience with a visit to Mardi Gras World, where the floats and artistry behind one of New Orleans’ most celebrated traditions come to life. This optional $75 add-on can be selected during MOF registration and departs the JW Marriott following the conclusion of MOF on Wednesday, January 27.
Departs JW Marriott at 1:30 PM
Important Dates
Be Part of MOF 2027
Join us in New Orleans, January 25 to 27, 2027.
Early Bird registration ends November 13.