April 15, 2026 - April 15, 2026
Webinar Date: Tuesday, April 21, 2026
Time: 12:00 PM ET
Location: Online
The State of the U.S. Brand: What Global Travelers Really Think and What It Means for Destinations
With global politics dominating news cycles, is the U.S. brand losing its shine—or simply evolving? Using Future Partners’ syndicated data from international travelers, this session examines how perceptions of the U.S. are shifting and what still motivates visitors to explore America. Discover how destination marketers can rise above national narratives and position their places as welcoming, relevant, and irresistible.
Presented by TTRA Partner Future Partners
Webinar Presenter:
Myha Gallagher
Future Partners
Myha Gallagher is Vice President of Brand at Future Partners, where she leads the company’s marketing and sales initiatives and helps shape how research comes to life for partners across the travel and tourism industry. With a deep foundation in research and a passion for storytelling, Myha ensures every engagement delivers clear, actionable insights that uncover opportunities for growth and impact.
Event Details
Date: Tuesday, April 21, 2026
Time: 12:00 PM ET
Location: Online
About Future Partners:
Future Partners is a travel and tourism research firm that helps destinations and travel brands understand what motivates people to travel and how perceptions are evolving across markets. Combining syndicated data with custom research, they provide ongoing insight into traveler sentiment, brand positioning, and marketing effectiveness. Their work goes beyond reporting, translating data into clear, actionable strategies that help destination organizations refine their positioning, respond to changing traveler expectations, and make more informed marketing and investment decisions.
For more information, visit futurepartners.com.