TTRA | Asia Pacific Annual Chapter Conference

Program at a glance

Welcome to the TTRA Asia Pacific Chapter Conference 2024! Join us from November 30 to December 3 in vibrant Bangkok, Thailand, for an engaging event focused on “Tourism and Travel Sustainable Transformations in the Asia Pacific.” This year’s conference will feature insightful workshops, research symposia, keynote speeches, panel discussions, and more. Attendees will have the opportunity to explore emerging trends, innovative business models, and sustainable practices in the travel and tourism industry. We look forward to your participation in this exciting event!

Day 0 – Saturday 30 November 2024

13:00 – 16:00 Workshop “Thai Cuisine or Spa”

Day 1 – Sunday 1 December 2024

08:30 Registration

09:00 – 11:30 Research Symposium

11:30 – 12:30 Lunch

12:30 – 17:00 Site Visit to Ancient City (The van leaves at 12:30 from the main lobby area)

17:00 onwards Free night

17:00 – 20:00 Board Meeting and Dinner

Day 2 – Monday 2 December 2024

08:30 Registration

09:00 – 10:30 Opening Ceremony Remarks & Keynote Speech

10:30 – 11:00 Coffee Break

11:00 – 12:00 Annual General Meeting

12:00 – 13:00 Lunch

13:00 – 15:00 Concurrent Sessions 1

1.1 Tourism technologies – Room: 1201
Moderator: Aaron Tham

[41] Effectiveness of AI chatbots in service recovery: An empirical study. Juhyeok Jang
[54] Modelling e-Satisfaction and e-Loyalty of Online Travel Agencies (OTAs) in the accommodation sector. Jiet-Ping Kiew, Chin-Hong Puah & Ting-Ling Toh
[42] Visitor preference for technology integration in museum tourism. Haiyan Song & Hanyuan Zhang
[24/60] Metaverse tourism: Impact on tourist behavior from socio-technical and restoration. Haixin Yue, Yuxue Shi & Xianfeng Zhang
[9] Exploring the impact of facial recognition technology on event attendees’ attitudes and responsible engagement. Kijung Choi & Eunjung Kim

1.2 Leisure and hospitality – Room: 1202
Moderator: Prachi Thakur

[46] Navigating Girlfriend getaways in a collectivist society: Evidence from India. Prachi Thakur, Aiwa Romy & Almudena Otegui-Carles
[55] Overvalued Japanese hospitality: A comparative study of Thai hospitality. Kazumasa Soga
[43] We could be either the hosts or the guests: Towards the solidarity of interchangeability in modern tourism. Kentaro Azuma
[57] Traveling with grandchildren without their parents: A combination effect of emotional solidarity and risk perception on travel intention. Jong-Hyeong Kim & Tian Hai
[67] Analysis of research works on low carbon tourism in Koh Mak, Trat province Thailand: A decade review (2014-2023). Sumeth Junsuthonpoj, Seri Wongmontha & Jusana Techakana

1.3 Cultural tourism – Room: 1203
Moderator: Pichaya Noranitiphadungkarn

[62] Urban and linguistic landscape transformations in multiethnic tourist destinations: Identity shifts in Neukolln and Shin-Okubo. Mohamed El-Barbary, Mariko Ikeda & Ahmad Mohammad
[19] Analysing Indigenous cultural tourism commodification through the commodity chain in the Jinpu tribe. Po An Su
[51] Personal value and community-based tourism: The case of homestays. Siew Wei Gan, Meng Seng Wong, and David Wastell
[52] Co-creation of digital storytelling for sustainable place branding: Multiple case studies from Saudi Arabia. Hanan Al Dammas, Ediz Akcay & Kaother Kooli
[69] Culinary heritage and tourism: The role of knowledge, experience and food image in preserving traditional Javanese-Malay cuisine. Nurul Falah Hashim

15:00 – 15:30 Coffee Break

15:30 – 17:30 Concurrent Sessions 2

2.1 Strategic management – Room: 1201
Moderator: Yi Xuan Ong

[15] “Let me show you the lesser-known Japan!” – Diverting audiences and raising awareness on overtourism. Yi Xuan Ong, Sook Fun Fong & Khartic Manokaran
[21] Adopting DMO as a national policy? Exploring the case of Japan from the policy transfer perspective. Seyed Mirmojarrabian & Yusuke Ishiguro
[72] Key success factors for ethnic restaurant business (Teochew Chinese restaurant) in Bangkok. Pinnsinee Arunsirisakul & Wilasinee Yonwikai
[34] The impact of Japan’s treated radioactive water discharge on coastal tourism intention. Yiqun Gui
[70] The impact of marketing mix (4Es) on the decision to enroll in online Thai desserts classes via Facebook in Thailand. Warintip Arkomvichitchai & Suphicha Booranavitayaporn

2.2 Tourism workforce – Room: 1202
Moderator: Uraiporn Kattiyapornpong

[37] Implementing design thinking for team service innovation in the hotel industry. Yun Zhang
[45] The impact of labor leverage on performance. Kwanglim Seo & Jungtae Soh
[31] Exploring human resource competency for Muslim-friendly wellness tourism in Phuket, Thailand. Kanyapat Pattanapokinsakul, Lubna Niyomdech, Suphattra Sangthong & Uraiporn Kattiyapornpong
[16] Navigating sustainable tourism transformation: The role of minority agency in cultural development. Yejia Ke
[25] Leadership development programs in tourism and hospitality higher education: A comparative evaluation study. Marcela Fang, Kijung Choi, Myla Loreto, Simon Lloyd, Abram Peralta & Princes Abad

2.3 Sustainable development – Room: 1203
Moderator: Sebrina Wang

[38] Albergo Diffuso as a key to regional revitalization: A new strategy for sustainable tourism development – Proposing measures through visualization of stakeholder analysis and collaborative networks. Nozomi Saito, Kim Seungjoo, Furutani Masashige & Hiroshi Takata
[10] The potential of café integrating social entrepreneurship to enhancing community well-being and ensuring business sustainability. Sebrina Wang & Leo Tang
[39] Sustainable development for women entrepreneurs in the tourism industry through network visualization and value creation. Nozomi Saito, Makoto Yamasaki & Seiko Shirasaka
[36] Value co-creation in sustainable tourism: A systematic literature review and future research directions. Shu-Hsiang Chen, Tong He & Chaojie Ma
[17] Challenges of digital transformation: Technology adoption in micro-entrepreneurship in the tourism industry. Muhammad Safuan Abdul Latip, Alexander Trupp & Farah Atiqah Mohamad Noor

17:30 – 19:30 Welcome Reception

Day 3 – Tuesday 3 December 2024

09:00 – 11:00 Concurrent Sessions 3

3.1 Tourism marketing – Room: 1201
Moderator: Jong-Hyeong Kim

[22] Examining relationship of cognitive and affective images on destination loyalty: A case of culture, adventure, nature, food, and festival (CANFF) tourism in Sarawak. Ting Ling Toh & Jiet Ping Kiew
[58] How would virtual influencers enhance travel intention? A customer inspiration theory-based study. Yuxue Shi, Xianfeng Zhang, Jong-Hyeong Kim, & Zixu Gong
[50] Global marketing processes of the international service firm: The role of the state actors. Chihiro Nakayama
[23/59] The role of companionship in virtual influencers endorsement in destinations. Huilin Ouyang, Yuxue Shi, Xianfeng Zhang
[65] Dimension of perception and behaviour of hotel-based wellness and spa travellers: Application of the Stimulus-Organism-Response model. Nur Adilah Md Zain

3.2 Special interest tourism – Room: 1202
Moderator: Roshis Shrestha

[20] Five characteristics of lifestyle travellers. Yohei Okamoto
[1] Conflict of interests? Negotiating superstructures for value creation at Indigenous heritage sites. Roshis Shrestha
[11] Impact of customer experience and brand commitment on loyalty in theme parks – An analysis based on a questionnaire survey of members of an online brand community. Hiroaki Kawada & Minoru Fujisaki
[32] Nighttime tourism – A sustainable urban heritage development: An exploratory research of community participation in old town Bangkok, Thailand. Chanyaporn Bstieler, Chatchasorn Chuntamara & Uraiporn Kattiyapornpong
[29] Beyond entertainment: Framing sleeping disorder therapeutics in the context of tourism mindfulness. Zhenzhi Yang, Qiqi Zhang, Yuhan Chen & Xinyi Liu

3.3 Nature based tourism – Room: 1203
Moderator: Jeff Dalley

[5] Exploring Japanese attitudes and behaviors about national parks: Toward sustainable national park tourism. Satoshi Asaki
[26] The Rugby World Cup’s role in redefining freedom camping in New Zealand. Leonardo Nava, Neil Carr, Aubrey Miller & Willem Coetzee
[56] The role of product quality and product value in ecotourism destinations on revisit intention. Sheena Bidin
[33] Sustainable agritourism business models in the Philippines. Marisa Eslao-Pamo & Ramon Alampay
[71] Coffee grounds and waste management of coffee shop businesses in Bangkok to promote carbon footprint reduction. Lalita Chaipetch & Siripong Rugmai

11:00 – 11:30 Coffee Break

11:30 – 12:30 Legacy Project

12:30 – 13:30 Lunch

13:30 – 15:30 Concurrent Sessions 4

4.1 Tourism education and training – Room: 1201
Moderator: Tarik Dogru

[3] ChatGPT as a tool in recalibrating tourism and hospitality learning towards a bilingual Taiwan in 2030. Sebrina Wang
[64] Developing a dynamic measurement model for curriculum effectiveness: Integrating AI to enhance educational outcomes in Thailand. Watit Intuluck, Chakrit Srisakun, Surakiat Tadawattanawit & Phopdech Rattanataworn
[66] Enhancing tourism education through social media: The moderating role of perceived playfulness and attitude among adolescents in Bangkok. Watit Intuluck, Chakrit Srisakun, Surakiat Tadawattanawit & Phopdech Rattanataworn
[8] Hotel employees’ intention to quit: An examination of AI-confident vs. job-insecure employees. Selim Bakir, Tarik Dogru, Milly Njeri & Baker Ayoun
[35] The lack of social and emotional skills training for tourism industry stakeholders – An autoethnographic perspective from a female solo traveler. Afsaneh Rostami, Gary Thomas, Alexander Trupp & Marcus Stephenson

4.2 Festival and events – Room: 1202
Moderator: Hayato Nagai

[6] Supplemental tourism activities among away football spectators in Japan: A focus on spectator and tourist orientations. Akari Ota & Eiji Ito
[13] Does sport tourism enhance life satisfaction?: A comparative analysis of general tourism, participation-based sport tourism, and spectator-based sport tourism. Eiji Ito, Akari Ota, Wei Cong & Shintaro Kono
[47] Examining perceptions and attitudes towards the World Expo 2025 among residents of host and non-host cities. Hayato Nagai, Aaron Tham, Monica Chien & Sho Kashiwagi
[14] Emotional solidarity and behavioural intentions among Japanese football away tourists. Wei Cong & Eiji Ito
[24] Psychological determinants of visitors’ behavior in small-scale sports tourism events. Mohd Safwan Ramli, Mohd Hafiz Hanafiah & Juke Sjukriana

4.3 Tourism economics – Room: 1203
Moderator: Niccolo Comerio

[2] The relationship between tourism development and income. Niccolo Comerio & Alessandra Centinaio
[48] Addressing the impact of a declining nighttime economy on a regional tourism destination. Lenny Vance, Andy Ward, Harry Dugmore, David Fleishman, Rory Mulcahy & Lachlan Goold
[68] Sustainable tourism through homestays: A new normal model for enhancing competitiveness and creative economy growth in Sisaket’s ethnic communities. Phitchayaphorn Sriboonruang
[27] Spatial disparities in income distribution across Japanese prefectures: The impact of tourism through a Bayesian quantile regression lens. Niccolo Comerio & Fausto Pacicco
[61] Bridging the gap between sustainable tourist intentions and actions: A study of economic behaviors using web survey and CRM data. Mitsuru Sato

15:30 – 16:00 Coffee Break

16:00 – 17:00 Panel Discussion

17:00 – 18:00 Free Time

18:00 – 20:00 Awards & Gala Dinner

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TTRA is a highly respected and established organization dedicated to advancing the standards of travel and tourism research and analysis. With its focus on excellence, professionalism, quality, and inclusivity, TTRA is the go-to source for professionals in the industry seeking to stay ahead in their field.