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Your Feedback Is ImportantWe’ve put together a member’s survey to check the pulse of our TTRA membership to help us better plan for the year […]
Dear colleagues, We are delighted to announce the first annual NorthEast Chapter of the Travel and Tourism Research Association (NETTRA) virtual conference to be […]
As we enter the new year, the question on every destination marketer’s mind is when the tourism industry will recover from COVID-19, and what […]
When Youcheng Wang and Zheng Xiang published Toward a Theoretical Framework of Collaborative Destination Marketing in 2007 the tourism industry faced twin challenges of a segmented industry and […]
The recent tribute to TTRA’s 50th Anniversary from the Journal of Travel Research (JTR) made 22 selected papers available for free to highlight the […]
The promotion of destinations at the regional level has a long history, with one of the first tourist boards established in Switzerland in 1864 (Laesser, 2000; Pike, 2007). Until the 1960s, […]
At the start of 2020, those in the tourism industry felt invincible. Worldwide travel had shown growth for the past 10 years and was expected to increase another 4 […]
