September 9, 2025 - September 11, 2025

SAVE THE DATE!

The GWTTRA and One West Joint Chapter Conference is happening September 9-11, 2025, in Olympia, Washington, at The Great Wolf Lodge.

The Greater Western Chapter of the Travel and Tourism Research Association is teaming up with One West Tourism Alliance again for a collaborative and exciting joint conference!

One West Tourism Alliance, formerly DMA West, has a membership of over 150 western region DMOs and industry partners. One West supports DMOs by providing cutting-edge educational programs, valuable research, and a platform for networking and support.

Under the leadership of Melyssa Reeves, an industry professional with over 20 years of experience including CEO of Visit Vacaville, the One West board continues to recognize the value of a collaboration with GWTTRA and the mutual benefits a joint conference brings.

  • Expand on Industry Insights: Learn about the latest trends, technologies, and research findings shaping the travel and tourism industry specific to the Greater Western region.
  • Discover Emerging Markets: Explore new destinations, travel styles, and consumer behaviors.
  • Understand Industry Challenges: Gain insights into critical issues facing the industry, such as sustainability, over-tourism, and the impact of technology.
  • Network with Peers: Connect with other researchers, academics, and industry professionals, engaging in discussions and collaborations to address critical industry challenges.

We are working hard to build this conference into groundbreaking opportunities for not just the professionals, but for the individuals just starting out in this field.

  • Gain valuable insights: Hear from leading experts in transportation planning, engineering, and research.
  • Expand your professional network: Connect with seasoned professionals, potential mentors, and future collaborators.
  • Explore career paths: Discover exciting career opportunities and gain valuable career advice.
  • Showcase your research: Present your own research and gain valuable feedback from industry peers.
  • Enhance your skills: Participate in workshops and training sessions to develop your professional skills.

Great Wolf Lodge Grand Mound is conveniently located between Seattle, Portland and the state’s capital, Olympia. There are a variety of activities in the local area to appeal to everyone – a day of shopping at The Centralia Outlets, hiking at Capitol State Forest, 14 miles of biking trails from Yelm-Tenino, Farmer’s Market in Olympia, local wineries and craft breweries throughout Thurston County, and Chehalis Tribal-owned Heritage Distilling at Talking Cedar located just minutes from the lodge. There’s much to explore in this area, you will wish you had longer to stay! 

Read more news & events