November 30, 2024 - December 3, 2024
2024 TTRA Asia Pacific Annual Chapter Conference
Theme: Tourism and Travel Sustainable Transformations in the Asia Pacific
November 30 – December 3, 2024, Bangkok, Thailand
Sawatdeekha (Hello in Thai)!
The Travel and Tourism Research Association (TTRA) Asia Pacific Chapter Conference, hosted by Dusit Thani College, will take place from November 30 to December 3, 2024, in Bangkok, Thailand. Aligning with the UNWTO’s theme, this year’s conference is devoted to “Tourism and Travel Sustainable Transformations in the Asia Pacific.”
Conference Theme:
Travel and tourism continue to evolve amidst wider geopolitical unrest, financial pressures, and human resource constraints. Rapid technological advances necessitate the need for travel and tourism research to readjust and reassess new markets, business models, and prospects.
The rebound of the Asia Pacific region from the COVID-19 pandemic has given rise to increased competition among destinations in the ‘new’ travel and tourism landscape. This backdrop calls for reflection on how travel and tourism research can demonstrate sustainable transformations in various areas, such as:
- Artificial Intelligence – Is this type of transformation sustainable for travel and tourism?
- Business Models and Value Chains – Can they do better in travel and tourism?
- Community-based Travel and Tourism – What are the missing voices that should be heard?
- Decolonising Travel and Tourism Research – What are the best practices from the Asia Pacific region?
- Digital Nomads – Global citizens or (un)sustainable transformations for residents?
- Educating the Travel and Tourism Professional – Are we teaching the right curriculum/values, or are there other areas that need to be addressed?
- Entrepreneurship in Travel and Tourism Research – How do tourists co-create value in a sustainable manner?
- Governance and Political Intervention – Sustained momentum, or necessary disruption?
- Human Resources – How might we carve out sustainable careers and succession planning in the sector?
- Mega Events and Sustainable Transformations – What counts, and what else should be counted?
- Monetary Landscapes – What strategies can be initiated to deal with rising costs of living/operation challenges?
- Religious and Spiritual Tourism – Does tourist well-being come at a cost to hosts?
- Urban Gentrification of Travel and Tourism Spaces – Are there better methods of measuring sustainable transformation?
- Young People and Minority Groups Engaging with Travel and Tourism Research – What does sustainable transformation entail?
Please direct all queries to:
Ms. Pichaya Noranitiphadungkarn at [email protected]
Dr. Aaron Tham at [email protected]
See you in Bangkok!