March 11, 2021


Third Thursday Conversations in Tourism
March 18, 2021 at 1:00 PM EST

Tracy Saathoff | VP of Strategy, Lawrence & Schiller
Bob Frohoff | Bob Frohoff Consulting

Who’s my audience? Where should I spend my marketing dollars? How do I reach my target audience? If you’re like most DMOs, knowing the answers to these questions is the foundation of smart marketing strategy. But – how do you get the answers when resources are limited?

CenStates industry leaders have a series of quick and easy tips for learning more about your audience, profiling your market and ways to differentiate from your competitors – all by using research that’s free and at your fingertips. Join us on March 18 to learn about hands-on ways to build your research toolkit without breaking the bank.