Deadline to Apply: April 21, 2025
RFP Type: RFP: Net Promoter Score Study
Opportunity: Net Promoter Score (NPS) Research
RFP: Net Promoter Score Study – Visit Seattle
Organization: Visit Seattle
Issuance Date: April 4, 2025
Submission Deadline: April 21, 2025 at 5:00 PM PT
Contact: Diana Chen, Director of Research – [email protected]
Summary:
Visit Seattle is seeking proposals from qualified research firms to design and implement a Net Promoter Score (NPS) study measuring satisfaction and recommendation likelihood among leisure and meetings visitors to Seattle. The study will serve as a benchmark and tracking tool over a 3-year strategic plan period (2025–2027).
Scope Includes:
- Developing data collection instruments for leisure and meetings audiences
- Strategy for ongoing data collection (including visitor centers, social media, newsletters, etc.)
- Quantitative data collection and reporting
- Providing raw data and ongoing insights
Budget:
Not to exceed $20,000 for Year 1.
Proposal Requirements:
- Study methodology and timeline
- Detailed budget
- Relevant experience and client references
- Key personnel bios and roles
Key Dates:
- Questions Due: April 11, 2025
- Proposals Due: April 21, 2025
- Award Notification: May 12, 2025
- Kick-Off: Week of May 19, 2025
- Data Collection Start: June 2, 2025
Submission:
Proposals must be submitted electronically in PDF format to [email protected] with the subject line: NPS Score Study 2024
Note: Visit Seattle reserves the right to modify or cancel the RFP process at its discretion. Only complete proposals will be considered.