May 29, 2024 - May 29, 2024

Not all of your future visitors are sitting at home waiting to hear from you. They’re out doing what they do: playing golf, on a hike, visiting a museum, commuting to and from work, and maybe checking out a new destination. Discover the data and techniques you need to reach them at home and on the road so you become top of mind when it’s time to book their next journey. 

Wednesday, May 29, 2024

Join the TTRA Partner on Wednesday, May 29, 2024, at 2:00 PM EST to discover new techniques to reach your visitors while they’re out doing what they like to do. Simultaneously, learn to leverage the top qualities visitors associate with your destination to know and rank your trade area, discover your competitive visit share, and build a geo-targeted advertising program.

Ian Ross, the Head of Civic at, directs his professional efforts towards leveraging technology to enhance urban life. With over 15 years of experience consulting at the nexus of cities, design, policy, investments, politics, and real estate, he has collaborated with municipalities and organizations to rejuvenate neighborhoods and foster walkable urban environments. Now, at, Ian spearheads the Civic strategy, harnessing the transformative power of the company’s data to empower local leaders in comprehending and enhancing their communities at an accelerated pace.

Kevin Ching, the Head of Advertising at, is a forward-thinking advertising expert with extensive experience leveraging first- and third-party data to drive exceptional media performance. With a unique perspective, Kevin excels at connecting disparate events into a unified user identity, which fuels media planning, activation, measurement, and insights. Equally adept at engaging with engineers and clients, he dedicates considerable effort to cultivating innovative ideas both internally and externally. A strategic thinker with a knack for swiftly processing details, Kevin thrives in dynamic environments, excelling at breaking down grand visions into actionable steps and delivering results promptly and efficiently. He champions the “people-based” advertising movement, aiming to empower brands to maximize the potential of their first-party data by seamlessly integrating it with relevant third-party data across all media channels. Kevin’s vision encompasses comprehensive omni-channel measurement, ensuring that any form of data can be effectively targeted and measured across various media formats, regardless of the consumer’s purchase method, online or offline. At the core of his approach lies the holistic understanding of users across all their online and offline interactions.

Mark your calendars and secure your spot today. See you there!

DATE: Wednesday, May 29, 2024 | 2:00 PM ET
REGISTRATION: Registration is FREE for everyone. TTRA Members receive free access to the recording

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