October 29, 2024 - October 29, 2024
Unlocking the European Traveller: Insights to Drive Destination Marketing Success
Date & Time: Tuesday, October 29, 2024
Hosted by: Travel and Tourism Research Association (TTRA) & MMGY Travel Intelligence
Overview:
In today’s competitive global tourism landscape, understanding the motivations and behaviors of European travelers is critical to creating impactful destination marketing campaigns. Cees Bosselaar, Managing Director of MMGY Travel Intelligence in EMEA, will present insights from the Portrait of European International Travellers study, offering valuable takeaways for travel and tourism marketers. This comprehensive session is designed to provide destination marketers with actionable insights into the travel intent, habits, and emerging trends that shape the European travel market.
With the European tourism sector rebounding post-pandemic, marketers need up-to-date data and nuanced understanding to tailor their campaigns effectively. European travelers represent a dynamic and diverse demographic, and staying ahead of the trends is essential for destinations looking to attract and engage this valuable audience.
Understanding the European Traveller: Why It Matters
The European travel market is vast and complex, with each country having its own unique travel preferences and behaviors. For destination marketers, the key to success lies in understanding what motivates European travelers, how they plan their trips, and what destinations they are most drawn to.
Cees Bosselaar, with over 30 years of experience in the travel industry, brings a wealth of knowledge and a deep understanding of the European traveler. As Managing Director at MMGY Travel Intelligence, Europe, he has spearheaded groundbreaking research that helps destinations align their marketing efforts with the needs and desires of European tourists. His expertise spans key segments such as air travel, hotels, car rentals, cruises, and online travel agencies (OTAs), offering a holistic view of the travel ecosystem.
By tapping into MMGY Travel Intelligence’s rich data and insights, Bosselaar will shed light on several crucial areas, including:
- Emerging Travel Trends: Discover the latest shifts in how Europeans approach international travel, from rising interest in sustainable tourism to preferences for lesser-known destinations.
- Key Motivations: What drives European travelers to choose one destination over another? Uncover the emotional and practical factors influencing their decisions, from adventure and cultural experiences to affordability and accessibility.
- Changing Booking Behaviors: Learn how Europeans are booking their travel, including the rise of digital platforms, the impact of online travel agencies, and the growing role of mobile devices in trip planning.
Actionable Insights for Destination Marketers
For destination marketers, the insights offered in this session are not just informative; they are actionable. Understanding these trends and traveler motivations allows marketers to craft campaigns that resonate on a deeper level, ultimately driving more bookings and increasing brand loyalty.
Marketers will learn:
- How to personalize marketing messages based on specific European travel behaviors.
- Effective ways to leverage digital platforms and data-driven marketing strategies to reach European travelers.
- Tips for targeting specific traveler segments, such as adventure seekers, cultural explorers, or eco-conscious tourists.
Why You Should Attend This Session
This is not just another travel webinar. With the travel landscape rapidly evolving, this session will equip you with the knowledge to stay ahead of the curve and strategically position your destination in the minds of European travelers. Whether you are a destination marketing organization (DMO), a travel agency, or a tourism board, the insights shared in this event will be invaluable.
🗓️ Date: Tuesday, October 29, 2024
🕒 Time: 2:00 PM ET
Register Now
Don’t miss out on this opportunity to learn from one of the travel industry’s leading experts. Register today to access valuable insights and actionable strategies that will help you reach and engage European travelers in 2024 and beyond.
Secure your spot today – registration is FREE.