May 20, 2025 - May 20, 2025

Join Future Partners’ David Reichbach for a deep dive into how destinations are using findings from The State of the American Traveler to guide strategy and spark meaningful change. Through a series of real-world case studies, we’ll explore what destinations have learned about the wants, needs, and motivations of American travelers—and how they’ve turned those insights into action. Whether you’re shaping marketing, visitor experience, or long-term planning, this session will offer inspiration and practical takeaways for applying traveler research in your own work.

David Reichbach
Vice President of Product, Future Partners

David’s vision and industry leadership have been critical in exploring new applications of technology to traditional research methodologies for all Future Partners destination clients and agency partners. He thrives on applying well-practiced data science methodologies to novel and innovative situations. David is deeply motivated by the prospect of continuously pushing boundaries and asking critical questions. His commitment to developing creative solutions and conveying complex concepts in a relatable and defensible manner ensures that he consistently enhances the customer experience at Future Partners.

Secure your spot today! 

About Future Partners

Future Partners is a creative insights firm dedicated to shaping winning strategies for travel, tourism, and hospitality leaders. Formerly known as Destination Analysts, the company rebranded to Future Partners to better reflect its commitment to supporting the evolving needs of destinations and travel brands.

As a proud partner of the Travel and Tourism Research Association (TTRA), Future Partners provides travel intelligence that illuminates and guides intelligent, considerate, and sustainable tourism strategies . Their work empowers destinations to understand visitor behavior, brand perceptions, and market dynamics, enabling them to make informed decisions and stay ahead in a competitive landscape.

Read more news & events