June 3, 2025 - June 3, 2025
Webinar Date: Tuesday, June 3, 2025
Time: 2:00 PM ET
Location: Online (Free Registration Required)
Power Your Marketing: How Chatham Bars Inn Turned Location Data into Hotel Bookings
What if you could uncover what your ideal guests are like, where they’re coming from, and what drives their decisions?
Join Mark Oliver, VP Hospitality at Azira, as he walks through a real-world case study with luxury hotel Chatham Bars Inn and how they powered their campaigns by understanding hotel guest behavior. In this session, you’ll learn how hospitality and destination marketers can use location intelligence and demographic and behavioral insights to:
- Understand your guests and the competition
- Uncover high-value drive and fly markets
- Build custom audiences based on real-world behavior
- Increase hotel bookings and occupancy and boost return on ad spend (ROAS)
Whether you’re aiming to fill more hotel rooms, better understand traveler behavior, or prove the impact of your digital ad campaigns, this webinar will show you how to turn location data into action that drives measurable results.
Presenter
Mark Olliver
Vice President of Product, Future Partners
Mark Oliver, Azira’s VP of Hospitality, has over 15 years of experience in the hotel industry and 25+ years in eCommerce and digital marketing. Leading the launch of Azira’s Hospitality vertical, Mark is driving growth within the hospitality sector. Previously, as VP of Business Development at GCommerce, he established the agency as a leader in the luxury hotel market, partnering with prestigious Forbes-rated properties. Before that, Mark launched EveryScape’s visual technology platform, enhancing marketing for the hospitality and luxury real estate industries. His career also includes roles at NetSuite and The Pebble Beach Resorts, where his background as the son of renowned hotelier Tom Oliver laid the foundation for his expertise. Mark holds a Bachelor of Business Administration in Finance from Texas Christian University and lives in Mill Valley, CA, with his wife, Sarah, and their golden retriever, Buoy. He enjoys skiing, biking, tennis, and exploring the outdoors.
Secure your spot today!
About Azira
Azira is a modern marketing and technology partner that helps brands grow through strategic storytelling, innovative digital solutions, and meaningful customer engagement. With a focus on data-driven results and creative execution, Azira bridges the gap between business goals and marketing impact. Visit the Azira website