October 22, 2024 - October 22, 2024
Using a Next-Generation DSP for Destination Marketing
Date & Time: Tuesday, October 22, 2024
Hosted by: Travel and Tourism Research Association (TTRA) & Azira
Overview:
Next-generation DSPs are incredibly powerful tools for tourism and destination marketers. However, selecting the right data sets, targeting options, and attribution solutions to meet your needs can be difficult and overwhelming. Don’t worry, though; Azira’s Jay Wilson and Jayson Ayers are here to help!
Join TTRA Partner Azira for a webinar on Tuesday, Oct 22 at 2:00 PM ET to learn what a next-generation DSP is and how it can make destination advertising campaigns easier to run, faster to deliver, and more predictable. We’ll walk you through key features that make a modern DSP stand out—from large data sets to audience addressability to location visit attribution. We’ll also demonstrate with a real-world use case how the right DSP can help destinations drive meaningful campaign outcomes.
Register to learn how to:
- Leverage advanced data sets (location, interest, and demographics) to build, activate, and measure campaigns seamlessly.
- Create custom, location-based audience segments that are fully addressable.
- Maximize ad performance with premium inventory across mobile, desktop, CTV, social, etc.
- Measure performance and drive location-based outcomes using online and offline advertising attribution.
🗓️ Date: Tuesday, October 22, 2024
🕒 Time: 2:00 PM ET
🎤 Presenters: Jayson Ayers, SVP of Revenue, North America at Azira, and Jay Wilson, VP, Marketing Solutions at Azira.
Speakers:
Jayson Ayers has over 25 years of experience in digital advertising, with 16 years specifically working with mobile location data to optimize digital media. He is currently the SVP of Revenue, North America for Azira, where he has worked since its founding to help tourism boards, retailers, and brands build highly targeted audience segments and location visit measurement campaigns. Mr. Ayers was also the Founder and Managing Partner of Boulder Interactive, a premier provider of marketing and interactive design services, and was part of the Worldprints.com founding team, which was among the world’s top 100 most visited websites when it was acquired by Excite@Home.
Jay Wilson has been in the advertising technology industry for fifteen years, focusing primarily on programmatic yield optimization. As VP of Marketing Solutions at Azira, he helps agency and channel partners fully utilize the targeting and measurement tools for their advertisers. Jay has worked with a myriad of the largest companies on the buy and sell side as an independent consultant over the last decade.
Register Now:
Secure your spot today – registration is FREE.