March 17, 2026 - March 17, 2026
Webinar Date: Tuesday, March 17, 2026
Time: 2:00 PM ET
Location: Online
2026 TTRA Annual Conference Webinar Preview
Presented by the Travel and Tourism Research Association
Get ready for the 56th Annual TTRA International Conference, Shaping the Future of Tourism: Collaborative Horizons in Research, Education, and Practice, June 24–26, 2026 in Greenville, South Carolina. This gathering brings together leading academics, destination professionals, researchers, and industry partners to explore how collaboration across research, education, and practice is shaping the future of tourism.
Join us for a webinar preview where we will highlight this year’s conference leadership, share insights into the Educational Track and programming for our academic community, and offer a first look at sessions and opportunities that await in Greenville.
You’ll also have the chance to ask questions and learn more about how this year’s dynamic theme draws together cross-sector collaboration and innovation.
What We’ll Cover
- Key roles and responsibilities our featured presenters have at the 56th Annual Conference
- Highlights from the Educational Track, practitioner sessions, and academic programming
- Practical takeaways for researchers, DMOs, educators, and industry leaders
- Ways to engage, contribute, and connect before and during the conference
Webinar Presenters:
Presenters:
Dr. Robert Li
Conference Chair – Professor and Director, School of Hotel and Tourism Management, CUHK Business School, The Chinese University of Hong Kong. As Conference Chair, Robert provides strategic leadership for the overall program and theme, shaping a rich agenda that unites research and practice.
Anna Blount
Practitioner Chair – Vice President of Marketing and Research, Datafy. In her role as Practitioner Chair, Anna champions the practitioner voice within the program and helps ensure the conference reflects real-world insights and industry needs.
Dr. Lu Lu
Academic Program Co-Chair – Associate Professor and Director of International Partnerships, School of Sport, Tourism and Hospitality, Temple University. Lu co-leads the academic track, guiding session topics and scholarly contributions that advance theory and practice.
Heath Dillard – President and CEO, VisitGreenvilleSC
Conference Contributor and Host City Engagement Lead – Heath will share local destination perspectives and insights on how Greenville is partnering with TTRA to bring the conference theme to life in the host city context.
This webinar is designed to build excitement, deepen understanding of what’s ahead, and help you make the most of the 2026 TTRA Annual Conference experience.
We look forward to sharing more and engaging with you as we shape the future of tourism together.
Event Details
Date: Tuesday, March 17, 2026
Time: 2:00 PM ET
Location: Online