February 2, 2026 - February 4, 2026
Marketing Outlook Forum 2026
February 2–4, 2026 | Charlotte, North Carolina
In the Driver’s Seat: Gaining the Competitive Edge in Marketing with Research & Data
*** MARKETING OUTLOOK FORUM REGISTRATION IS NOW OPEN *** Click here to register now
Marketing Outlook Forum – Get behind the wheel of innovation at MOF 2026, where the travel and tourism industry’s brightest minds come together to harness the power of research and data for competitive advantage.
This year’s theme—“In the Driver’s Seat: Gaining the Competitive Edge in Marketing with Research & Data”—puts you at the forefront of strategy, creativity, and results. Over three days in Charlotte, North Carolina, you’ll gain the tools, connections, and inspiration to steer your marketing efforts toward success.
Why Attend Marketing Outlook Forum?
- Learn: Gain actionable insights, hear from thought leaders, explore AI/data trends.
- Network: Connect with peers from DMOs, academia, private sector.
- Apply: Take home tools, strategies, and case studies you can implement.
Marketing Outlook Forum Highlights
- Networking receptions & local experiences
- Keynotes from global leaders
- Expert-led breakout sessions
- Real-world case study panels
- Hands-on skill-building workshops
Event Details
📅 Dates: Monday, February 2 – Wednesday, February 4, 2026
📍 Location: Charlotte, North Carolina
🏨 Venue: The Ballantyne Hotel
Plan Your Experience in Charlotte
From the bustling Uptown district to historic neighborhoods and cultural attractions, Charlotte offers something for everyone. Between sessions, explore:
- Beautiful parks and greenways
- The NASCAR Hall of Fame
- Levine Museum of the New South
- Award-winning restaurants and craft breweries
Marketing Outlook Forum Registration
Take advantage of early bird pricing and secure your spot at MOF 2026!
TTRA Member Rates:
- Early Bird (Sept 1 – Nov 14, 2025): $1,299
- Regular (Nov 15, 2025 – Jan 16, 2026): $1,699
- Late & Onsite (After Jan 16, 2026): $1,899
Non-Member Rates:
- Early Bird (Sept 1 – Nov 14, 2025): $1,699
- Regular (Nov 15, 2025 – Jan 16, 2026): $2,099
- Late & Onsite (After Jan 16, 2026): $2,299
Cancellation Policy: Registration fees for Marketing Outlook Forum are 50% refundable up to Friday, January 9. There will be no refunds issued after January 9, 2026. After purchasing the conference registration, attendees can transfer registration to another person at the same rate status/membership type. Please contact [email protected] for any additional information.
Marketing Outlook Forum Hotel:
The Ballantyne, a Luxury Collection Hotel, Charlotte
10000 Ballantyne Commons Parkway, Charlotte, NC 28277
TTRA’s Marketing Outlook Forum 2026 will be hosted at The Ballantyne, a Luxury Collection Hotel, Charlotte—an elegant property set in the beautiful south Charlotte area. Known for its grand staircase, atrium-style design, and luxurious amenities, The Ballantyne offers unmatched access to outdoor recreation, dining, business, and entertainment. Adjacent to Stream Park and just 18 miles from Charlotte Douglas International Airport, the hotel provides a relaxing yet convenient retreat for our attendees.
Reserve your room today at our special TTRA group rate and ensure you’re right at the center of the action when registration opens.
Stay Tuned!
We’re just getting started. The full agenda, keynote speakers, and breakout sessions will be announced soon.
Check back for updates — and make sure you’ve secured your spot early to take advantage of special rates and hotel availability.
👉 Be part of the conversation shaping the future of travel and tourism research at MOF 2026!
Contact Information: For any inquiries, please get in touch with us at:
Email: [email protected]
Phone: 1-248-708-8872
About TTRA:
The Travel and Tourism Research Association (TTRA) is a global non-profit organization dedicated to enhancing the travel and tourism industry through impactful research, education, and collaboration. Comprised of a diverse community of professionals, academics, and industry leaders, TTRA provides a platform for networking, knowledge sharing, and fostering innovation. With a commitment to driving sustainable growth and excellence in travel and tourism, TTRA continually strives to advance insights and best practices, shaping the industry’s future. TTRA members collaborate to advance the strategic use of research to provide leading-edge travel and tourism solutions that create a positive impact on people, places, and society. For more information, visit www.ttra.com