February 1, 2026 - February 4, 2026
Marketing Outlook Forum 2026
February 1–4, 2026, Charlotte, North Carolina
In the Driver’s Seat: Gaining the Competitive Edge in Marketing with Research & Data
Register Now
Regular registration is available through January 16 at $1,699.
Late and onsite registration will be available after January 16 at $1,899.
Marketing Outlook Forum – Get behind the wheel of innovation at MOF 2026, where the travel and tourism industry’s brightest minds come together to harness the power of research and data for competitive advantage.
This year’s theme – “In the Driver’s Seat: Gaining the Competitive Edge in Marketing with Research & Data” – puts you at the forefront of strategy, creativity, and results. Over three days in Charlotte, North Carolina, you’ll gain the tools, connections, and inspiration to steer your marketing efforts toward success.
Why Attend Marketing Outlook Forum?
- Learn: Gain actionable insights, hear from thought leaders, explore AI/data trends.
- Network: Connect with peers from DMOs, academia, private sector.
- Apply: Take home tools, strategies, and case studies you can implement.
Marketing Outlook Forum Highlights
- Networking receptions & local experiences
- Keynotes from global leaders
- Expert-led breakout sessions
- Real-world case study panels
- Hands-on skill-building workshops
Event Details
📅 Dates: Sunday, February 1 – Wednesday, February 4, 2026
📍 Location: Charlotte, North Carolina
🏨 Venue: The Ballantyne Hotel
Plan Your Experience in Charlotte
From the bustling Uptown district to historic neighborhoods and cultural attractions, Charlotte offers something for everyone. Between sessions, explore:
- Beautiful parks and greenways
- The NASCAR Hall of Fame
- Levine Museum of the New South
- Award-winning restaurants and craft breweries
Marketing Outlook Forum Registration
Secure your spot at MOF 2026!
TTRA Member Rates:
- Regular (Nov 15, 2025 – Jan 16, 2026): $1,699
- Late & Onsite (After Jan 16, 2026): $1,899
Non-Member Rates:
- Regular (Nov 15, 2025 – Jan 16, 2026): $2,099
- Late & Onsite (After Jan 16, 2026): $2,299
Cancellation Policy: Registration fees for Marketing Outlook Forum are 50% refundable up to Friday, January 9. There will be no refunds issued after January 9, 2026. After purchasing the conference registration, attendees can transfer registration to another person at the same rate status/membership type. Please contact in**@**ra.com for any additional information.
MOF 2026 Receptions & Add-On Events
Make the most of your time in Charlotte! Join us for the Opening Reception at the NASCAR Hall of Fame and Museum on Sunday, February 1, and explore exciting add-on experiences, including a Charlotte Motor Speedway Ride-Along and Charlotte Hornets vs. New Orleans Pelicans game.
Marketing Outlook Forum Hotel:
The Ballantyne, a Luxury Collection Hotel, Charlotte
10000 Ballantyne Commons Parkway, Charlotte, NC 28277
TTRA’s Marketing Outlook Forum 2026 will be hosted at The Ballantyne, a Luxury Collection Hotel, Charlotte – an elegant property set in the beautiful south Charlotte area. Known for its grand staircase, atrium-style design, and luxurious amenities, The Ballantyne offers unmatched access to outdoor recreation, dining, business, and entertainment. Adjacent to Stream Park and just 18 miles from Charlotte Douglas International Airport, the hotel provides a relaxing yet convenient retreat for our attendees.
Reserve your room today at our special TTRA group rate and ensure you’re right at the center of the action when registration opens.
*** Host Hotel Sold Out for MOF 2026 ***
Great news, and a testament to strong early interest in the Marketing Outlook Forum 2026.
The TTRA room block at The Ballantyne, a Luxury Collection Hotel, Charlotte is now sold out.
If you already secured your room, fantastic. You are right at the heart of MOF 2026.
If not, we have a convenient and comfortable nearby option just steps away.
Additional Recommended Hotel Option
We are pleased to recommend the AC Hotel Charlotte Ballantyne, located directly across the bridge from the conference hotel.
Why attendees like this option:
- Walkable proximity to The Ballantyne
- Modern, European-inspired design
- Easy access to dining, coffee, and the Ballantyne area
- Marriott brand convenience for points and loyalty members
Rooms at this property are booking quickly, so we encourage attendees to reserve soon.
The Program Is Set!
The full MOF 2026 agenda is live – featuring confirmed keynote speakers, expert-led breakout sessions, and timely conversations focused on the future of travel and tourism research.
Explore the agenda, plan your experience, and register to secure preferred rates and hotel availability.
👉 Join industry leaders and researchers shaping what’s next at MOF 2026.
MOF Charity Partner: Erik Jones Foundation
The Erik Jones Foundation (EJF) is a nonprofit organization founded by NASCAR Cup Series driver Erik Jones to create meaningful, lasting impact in the communities he cares about most. Through a hands-on and community-driven approach, the Foundation focuses on three core pillars: childhood literacy, early cancer detection and sun safety, and animal welfare.
Since its founding, the Erik Jones Foundation has partnered with schools, health systems, animal shelters, and community organizations to deliver practical support and awareness where it is needed most. Signature initiatives include book access and reading programs for children, free skin cancer screenings and breast cancer awareness efforts, and direct support for animal welfare organizations.
With deep roots in both Michigan and North Carolina, the Erik Jones Foundation is committed to showing up, building authentic partnerships, and using the platform of motorsports to drive positive change beyond the racetrack.
Learn more at www.erikjonesfoundation.org.
Contact Information: For any inquiries, please get in touch with us at:
Email: in**@**ra.com
Phone: 1-248-708-8872
About TTRA:
The Travel and Tourism Research Association (TTRA) is a global non-profit organization dedicated to enhancing the travel and tourism industry through impactful research, education, and collaboration. Comprised of a diverse community of professionals, academics, and industry leaders, TTRA provides a platform for networking, knowledge sharing, and fostering innovation. With a commitment to driving sustainable growth and excellence in travel and tourism, TTRA continually strives to advance insights and best practices, shaping the industry’s future. TTRA members collaborate to advance the strategic use of research to provide leading-edge travel and tourism solutions that create a positive impact on people, places, and society. For more information, visit www.ttra.com