June 10, 2025 - June 10, 2025
Webinar Date: Tuesday, June 10, 2025
Time: 1:00 PM Pacific Time
Location: Online (Free Registration Required)
How Western States Utilize Resident Sentiment in Travel and Tourism Research
Join us as we take a deep dive into the diverse approaches Western states are employing to effectively integrate resident sentiment into their travel and tourism research and strategic planning. This webinar will explore real-world case studies and methodologies used by various Western states to understand the perceptions and sentiments of their local populations regarding tourism. Our panel will provide valuable insights and explore utilizing resident sentiment to foster a more sustainable and community-supported tourism industry.
Hear directly from Arizona, California, Nevada, Oregon and Utah researchers as they cover:
- Why resident sentiment matters
- Diverse data collection methods
- Practical applications and insights
- Key challenges and best practices
- Actionable takeaways
🗓️ Date: Tuesday, June 10, 2025
🕒 Time: 1:00pm Pacific Time, 2:00pm Mountain Time
🎤 Moderator: Wendy Kheel, Senior Manager, Client Relationships and Insights at Tourism Economics
🔊 Speakers:
- Brittany Augustine, Director of Research, Arizona Office of Tourism
- Denise Jordan, Marketing Analytics & Research Director, Utah Office of Tourism
- Graham Gee, Research Manager, Visit California
- Javier Parada Torres, Research Manager, Travel Oregon
- Kyle Shulz, Research Director, Nevada Department of Tourism & Cultural Affairs
Secure your spot today!
About GWTTRA
The Greater Western Chapter of the Travel and Tourism Research Association (GWTTRA) focuses on addressing travel and tourism issues in twelve states: Alaska, Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming. By bringing together professionals, researchers, and stakeholders from this expansive region, the Greater Western Chapter of TTRA actively contributes to the advancement and success of the travel and tourism sector in these captivating landscapes. Through collaboration, knowledge sharing, and innovative solutions, the chapter shapes policies, drives sustainable practices, and fosters economic growth. Leveraging its extensive network and expertise, the Greater Western Chapter plays a crucial role in promoting the vibrant travel and tourism industry within this diverse region.