The term ‘Artificial Intelligence’ is as amazing and technologically advanced as it sounds. We have been hearing it for years in movies and documentaries, but now artificial intelligence is present in the real world and is affecting our everyday lives. This extends through to the tourism marketing and the travel and tourism industry in general. Bronwyn White tackled this topic recently on our successful Tourism Marketing Convention, together with her co-director Carolyn Childs and our clients. We discussed the development of artificial intelligence in the marketing sector and how travel and tourism businesses need to adjust in order to keep up with the changes. READ BLOG … [Read more...] about The Evolution of Tourism Marketing: Artificial Intelligence
Globally the influence of Millennials on travel and on marketing has been profound. In the US, Millennials are as large a generation cohort as Baby Boomers. In China, they are a smaller generation numerically thanks to the one-child policy. But as the first generation to benefit from China's astonishing economic growth, 80's children (as they are known) are a wealthy and high-consuming group. As Millennials become parents, their needs and values often converge with those of other generations. Where they once sought 'cool' brands, their brand choices often move to the mainstream as parents. In this report, we have personally curated, we give you an update on what millennials are up to and how their lives are changing. We give you practical tips on how to adjust your marketing and retain loyalty. READ REPORT … [Read more...] about What happens when millennials grow up?
The Leadership of the Travel and Tourism Research Association wishes you a merry & bright holiday season and happiness, good health & prosperity in your new year! … [Read more...] about Merry & Bright!
READ eNEWSLETTER … [Read more...] about TTRA Asia-Pacific Chapter e-Newsletter – November 2017
READ eNEWSLETTER … [Read more...] about TTRA Asia-Pacific Chapter e-Newsletter – May 2017
Our Chapter is run entirely by volunteers, so we often need professional support from a dedicated team. Consequently, those who provide us with this support is critical to our success. One person has gone above and beyond the call of duty in this regard ever since I began to seriously consider founding TTRA APac. Regardless of the time of day or night, she has always responded promptly and supportively to our many requests and seamlessly integrated our needs into that of TTRA overall. The 2016 Sue Beeton achievement award winner: Kathy Palmer As a chapter, we don’t pay any of her salary, but reap the benefits of her experience and passion. Late night/early morning calls and responses to our many requests, large and small, has supported us more than she would realize and gives us a direct link to the organization as a whole. Until Treeline came on board, I was not prepared to even consider starting this Chapter as we needed people who could take a long-term perspective in an … [Read more...] about Presenting the Inaugural Sue Beeton Achievement Award, 2016
The Sue Beeton Achievement Award (SBAA) was established by the Board of TTRA Asia-Pacific Chapter in 2016 to honor the vision, commitment and leadership of Prof Sue Beeton in the founding and enduring success of the Chapter. The SBAA is awarded to the person (or persons) who have made an outstanding contribution to the past, present and future success of the Chapter and the internationalization of TTRA. Recipients of the SBAA are selected by the Chapter President, Vice President, and Sue Beeton. The SBAA is only awarded in those years when there is a candidate (or candidates) deserving such recognition. … [Read more...] about Introducing the Sue Beeton Achievement Award
READ eNEWSLETTER … [Read more...] about TTRA Asia-Pacific Chapter e-Newsletter – October 2016