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Latest International Visitor Survey (IVS) Results

Key findings

  • China remained Australia’s leading tourism market during the year ending March 2019, with numbers increasing by 3% to 1.3 million visitors, while trip spend increased 10% to reach $12 billion, an additional $1.1 billion.
  • Visitor numbers from New Zealand increased by 2% during the year to reach 1.3 million. Trip spend also increased 2% to reach $2.6 billion.
  • India continued as the strongest growth market, with visitor numbers up 15% to 343,000, nights up 21% to 20.9 million, and trip spend jumping 12% to reach a record $1.7 billion.
  • Visitation from the UK was soft, down 4% to 673,000 visitors, with nights down 6% to 21.4 million, and trip spend down 5% to $3.3 billion.
  • US visitation returned mixed results. Visitor numbers remained steady at 750,000, while nights fell by 8% to 13.1 million, and trip spend increased 6% to reach $4 billion, which suggests a better result for high yield visitors.

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TOURISMx – Tourism and Travel Management MOOC

The University of Queensland, Australia is proud to launch the third run of our FREE online EdX course in Tourism and Travel Management: Leading tourism practitioners and researchers offer insider perspectives on this dynamic and growing industry.

The first two courses attracted over 20,000 learners from 200 countries/regions – so you will be joining a significant global tourism family!

Developed in partnership with Tourism and Events Queensland, the statutory tourism marketing authority for Queensland, numerous modules were shot on-location across Queensland’s premier tourism destinations, and the course features interviews with many leading Queensland practitioners, administrators and advocates, and policy-makers.

The course is particularly designed for:

  • Professionals working in the tourism (travel, hospitality, events, sport and leisure) industries
  • Students learning about these industries for the first time
  • Individuals who have an avid interest in tourism and travel

Enroll here: https://www.edx.org/course/tourism-travel-management-uqx-tourismx#

We welcome feedback, and feel free to cannibalize content for your own teaching as you see fit…

Russian Tourism Market Report: Trends, Analysis & Statistics.

Russian agency RMAA Travel unveiled a unique book “Russian Tourism Market Report: Trends, Analysis & Statistics. How to impress Russian tourists and attract them to your country”.

Russia is consistently among the top 10 countries in terms of the expenses of its citizens abroad. Most Russian tourists prefer to rest in Turkey. For instance in 2017, this resort was visited by about 3.5 million Russians. Also while traveling, tourists from Russia willingly spend their money. All of this makes the Russian outbound tourism market extremely attractive for other countries.

The research by RMAA Travel covers all aspects of tourism market: from overall review to key players, from behavior of tourists to the marketing strategies of entering the Russian market.

“Our agency receives more and more requests from foreign customers on the organization of marketing research and advertising campaigns in order to attract Russian tourists. RMAA Travel team implemented several successful cases in this area. However, during data collection, we stumbled upon one problem: all the information was fragmented, and we had to spend a lot of time searching for data. As a result, we decided to collect all the accumulated materials into a single comprehensive research of the Russian tourism market. And today we are happy to share this study with our audience”, – said Vadim Tylik, CEO of RMAA Travel Agency.

The research covers the main issues concerned with the tourism market in Russia:

  • How attractive is the Russian tourist market?
  • Where do Russians prefer to rest?
  • How much money do they spend on a trip?
  • How do they plan travels?
  • What players operate in the Russian market?
  • Where is it worth and where is it not worth to advertise?
  • What an advertising campaign should be to win the heart of a Russian tourist?
  • How will be the Russian outbound tourism market developing?

This research will be especially useful for tourism ministries, foreign companies engaged in the travel industry, airlines, hotels and foreign advertising agencies which deal with promotion of tourism and travel-related services in Russia.

About the Company

RMAA Travel (business unit of RMAA Group) is an integrated Travel Marketing agency, providing full range of services for travel brands promotion in the Russian market. The agency works with world-class travel brands like Indonesia, Philippines, Malaysia, Morocco and China, and many others to advise, build and execute travel marketing strategies.

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