Honouring APAC’s Founding President

This artwork was gifted to TTRA Asia-Pacific Chapter Founding President Professor Sue Beeton in honour of her extraordinary vision, passion, and determination to establish the TTRA ethos of travel and tourism research in the Asia-Pacific region.

Through her tireless efforts, generosity, and wisdom, she has profoundly influenced the lives and careers of many Chapter members and will continue to do so. Her legacy contribution to travel and tourism knowledge creation and dissemination in the Asia-Pacific is beyond measure and without parallel.

Art work gifted to Sue Beeton.

Sue Beeton Achievement Award Winners

The Sue Beeton Achievement Award (SBAA) was established by the Board of the TTRA Asia-Pacific Chapter in 2016 to honour the vision, commitment, and leadership of Professor Sue Beeton in the founding and enduring success of the Chapter.

Sue Beeton, Ph.D.
Founding President, Travel and Tourism Consulting, Research and Writing
Victoria, Australia

The SBAA is awarded to the person or persons who have made an outstanding contribution to the past, present, and future success of the Chapter and the internationalization of TTRA.

Recipients of the SBAA are selected by Sue Beeton and past award recipients. The SBAA is awarded only in years when there is a candidate or candidates deserving of such recognition.

Sue Breton & Jeff Dalley

2022 – Jeff Dalley

One thing that is so important to the APAC Chapter has been the commitment of our founding members and staff. Past winners have demonstrated this, including Kathy Palmer, Perry Hobson, Madelene Blaer, and Carolyn Childs.

This year, the past award recipients, who choose the winner, were in unanimous and enthusiastic agreement with my nomination. Once again, this year’s recipient has been instrumental in the development of our Chapter and has been a great sounding board and supporter to me during those early, challenging days.

Some of this person’s achievements were noted in the President’s address at the AGM, which I would like to reiterate. In 2019, he was awarded the TTRA International Distinguished Researcher Award, one of only five people to ever receive this prestigious honour.

At the time, I noted that he embodies the diverse membership of TTRA as a tourism operator, hospitality provider, academic, research consultant, and government-based social researcher. His commitment to the Chapter resulted in his election to the International Board, where he continues to support us and the internationalization of TTRA overall.

It is with great pleasure that I present the 2022 Sue Beeton Achievement Award to one of the truly thoughtful people I know, Jeff Dalley.

2020 – Carolyn Childs

When our founder, Dr. Sue Beeton, was looking to establish the APAC Chapter, she needed to find a mix of people who understood what TTRA really is and how diverse we are in terms of the research groups represented by our members.

Carolyn Childs was recommended to Sue by other TTRA leaders who had worked with her. Although they had never met, Sue approached Carolyn. Sue could not have asked for a greater supporter, and Carolyn went on to succeed her as the second President of the Chapter.

Carolyn has remained committed to TTRA at both the Chapter and international levels and played a major role in the programming for our first-ever international conference in the Asia-Pacific region, TTRA’s 50th Annual Conference.

As Immediate Past President, Carolyn continues to support the Chapter during this very strange and difficult year by offering her webinar hosting services and moderating the Post-COVID Conversations series.

This decision was not Sue’s alone. The committee of all previous award recipients agreed unanimously.

2018 – Madelene Blaer

Dr. Madelene Blaer is one of our emerging leaders in TTRA and in her professional academic career. She first became involved in TTRA by volunteering at the Chapter Conference in Melbourne in 2014 and took on the role of Treasurer in 2016.

She delivered our first-ever budget and has embraced the intricacies of financial management. She was acknowledged this year for her contribution as Treasurer with the 2018 Commonwealth Bank Not-for-Profit Treasurer’s Award Certificate of Appreciation.

In fact, Maddy has taken on everything she has been asked to do, and more, with grace and enthusiasm. She has demonstrated her passion for TTRA at both the Chapter and international levels. Having such leaders emerge through the Chapter is central to our mission, and we are thrilled to have her with us.

2017 – Perry Hobson

Professor Hobson made an outstanding contribution to the Chapter’s early days, not least through his support for the decision to establish the Asia-Pacific Chapter itself.

This support led to his chairing and hosting the inaugural Chapter Conference in 2012. He served on the Board until December 2017 and was the first Chapter Vice President.

Without Perry’s passion, experience, professionalism, and support, the APAC Chapter would not be where it is today.

2016 – Kathy Palmer

Our Chapter is run entirely by volunteers, so we often need professional support from a dedicated team. Consequently, those who provide us with this support are critical to our success.

One person has gone above and beyond the call of duty in this regard ever since I began to seriously consider founding TTRA APAC. Regardless of the time of day or night, she has always responded promptly and supportively to our many requests and has seamlessly integrated our needs into TTRA overall.

As a Chapter, we do not pay any of her salary, but we reap the benefits of her experience and passion. Late-night and early-morning calls, along with responses to our many requests, large and small, have supported us more than she may realize and have given us a direct link to the organization as a whole.

Until Treeline came on board, I was not prepared to consider starting this Chapter, as we needed people who could take a long-term perspective in an organization that changes its Executive annually.

While setting up the Chapter, I worked with four different Presidents, but only one Executive Director.

If you have not already guessed, the inaugural Sue Beeton Achievement Award winner was Kathy Palmer, Executive Director of TTRA.

If you haven’t already guessed, the inaugural Sue Beeton Achievement Award winner was Kathy Palmer, Executive Director of TTRA.

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