March 19, 2026 - March 19, 2026
Webinar Date: Thursday, March 19, 2026
Time: 2:00 PM ET
Location: Online
Decoding Today’s Traveler: Turning Insights into Action
Presented by MMGY
In this executive roundtable, Chris Davidson moderates a fast-paced discussion with senior planners from MMGY’s integrated marketing team to examine highlights from the Spring Edition of its Portrait of American Travelers™ study and debate the meaning of key insights for strategic decision-making.
Attendees will have a prime seat as MMGY senior executives debate:
- The latest travel and spending intentions data from U.S. travelers
- Notable travel barriers and how marketers can address them in their marketing
- The impact of sustainability considerations on travel decision making
- Which traveler segments are growing and shrinking as the economy shifts
- Key marketing strategies we’re recommending for clients in the months ahead
The session will conclude with a live Q&A, offering attendees the opportunity to engage directly with the speakers.
Webinar Presenters:
Chris Davidson
Executive Vice President, Travel Intelligence – MMGY
As Executive Vice President, Chris Davidson oversees MMGY’s data and insights division, Travel Intelligence, and directs how data fuels marketing strategies that drive results. He is responsible for the agency’s portfolio of syndicated and custom research products, including its Portrait of American Travelers™ series and DK Shifflet suite of travel performance products. Chris has 25 years of experience in market research, strategic planning, brand strategy & integrated marketing communications.
Simon Moriarty
Vice President, Syndicated Research – MMGY
Through regular syndicated research reports and one-off surveys conducted on behalf of clients like Brand USA, Travelzoo, Best Western and Visit Myrtle Beach, Simon Moriarty continues to grow the body of knowledge used by MMGY and the larger industry to reach travelers. He brings his expertise and insights to impactful thought leadership pieces and speaking engagements at global events and conferences, as well as to interviews with publications such as the Guardian and The New York Times.
Alana Terry
Senior Vice President, Group Media Director – MMGY
Alana Terry oversees media strategy, investment and partner coordination. More than 20 years of experience managing destination media programs, including Destination DC, Pure Michigan and Delaware North.
Trey Williams
Senior Vice President, Strategic Planning – MMGY
With 15 years of account management experience in the world of advertising, Trey Williams brings business acumen and expertise to his role as the SVP of Strategic Planning at MMGY. Living at the intersection of brand development, channel strategy and creative, Trey’s role spans any and all portfolios as he oversees strategic planning to increase the overall effectiveness of marketing campaigns. He is a passionate advocate for underrepresented communities
Event Details
Date: Thursday, March 19, 2026
Time: 2:00 PM ET
Location: Online