December 4, 2025 - December 4, 2025

As the U.S. prepares to host two of the world’s largest sporting events – the 2026 FIFA World Cup and the 2028 Olympic Games in Los Angeles – understanding who these global fans are, what motivates their travel, and how to reach them has never been more crucial.

Join Future Partners for an exclusive look at findings from our flagship research study, The State of the International Traveler™, focused on UK and European travelers with high interest in attending mega sporting events in the U.S. This data-driven session explores the mindsets, behaviors, and intent of these valuable international visitors.

Don’t miss out—register today to gain valuable insights!

🗓️ Date: Thursday, December 4, 2025
🕒 Time: 1:00pm ET
🎤 Presenter:

  • Myha Gallagher, Vice President, Brand – Future Partners

Myha Gallagher, Vice President, Brand – Future Partners
Myha Gallagher, Vice President of Brand, oversees Future Partner’s suite of custom and syndicated research products and client services, ensuring our partners walk away with deep, actionable insights that uncover opportunities to grow market share. Myha has been with Future Partners since February 2013 having first honed her research skills through conducting years of intercept surveys with consumers which provided foundational knowledge on how to craft creative and easy-to-understand survey questions that uncover the “why” and “how” behind human behavior and decision making.

Future Partners is a strategic marketing and research consultancy dedicated to helping destinations and travel brands grow through insight driven strategy and creative excellence. With deep industry experience and a commitment to understanding traveler behavior, Future Partners delivers research, branding, and marketing solutions that empower organizations to make informed decisions, inspire meaningful engagement, and drive sustainable tourism success.

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