August 27, 2025 - August 27, 2025
Webinar Date: Wednesday, August 27, 2025
Time: 2:00 PM Eastern Time
Location: Online (Free Registration Required)
International traveler sentiment revisited: A fresh outlook on the “Trump effect”
Six months after our initial exploration of how the 2024 U.S. election might influence international travel demand and destination perception dynamics, this follow-up session presents fresh data to assess the magnitude and nature of any shifts. With Donald Trump now back in office, the question remains: how have traveler sentiment and intent evolved across key global markets?
Leveraging YouGov’s Destination Index across 30 markets, this session uncovers emerging patterns and evolving traveler profiles that could reshape tourism strategies. In addition to political change, we’ll explore how the upcoming 2026 FIFA World Cup is shaping global interest in travel to the U.S.—and what this means for destination planning.
By separating the signal from the noise, this session offers destination marketers a timely, data-driven lens on the changing landscape of global travel sentiment and what it means for engagement in 2025 and beyond.
🗓️ Date: Wednesday, August 27, 2025
🕒 Time: 2:00pm ET
🎤 Presenters: Kenton Barello, Vice President, YouGov and Bilal Akbar, Senior Manager, Data Products, YouGov
PRESENTERS:
Kenton Barello
Vice President, YouGov
Kenton is focused on working with various companies and organizations in Travel & Tourism. Kenton holds an MBA from DePaul University in Marketing Planning and Strategy and a Bachelor of Journalism from the University of Missouri.
He has over ten years of experience working with organizations of all sizes to help them best leverage market research for growth and ROl. At YouGov, Kenton and his team leverage syndicated and custom data and analytics tools to help Travel & Tourism organizations understand and analyze customer opinion and behavior.
Bilal Akbar
Senior Manager, Data Products, YouGov
Bilal brings several years of specialized experience partnering with clients across the Travel and Tourism sector, including destination marketing organizations (DMOs), airlines, theme parks, resorts, and cruise lines.
He is skilled at helping organizations unlock the full potential of YouGov’s syndicated data tools to generate actionable insights that drive strategic decision-making and business growth. Bilal is passionate about translating complex data into clear, practical recommendations that empower clients to better understand traveler behaviors and market trends.
About YouGov
YouGov is a global research and data analytics company known for its real-time insights into public opinion, consumer behavior, and brand perception. With a panel of over 29 million people across 55+ markets, YouGov delivers high-quality, travel-specific data through tools like DestinationIndex. As a trusted TTRA partner, YouGov supports the travel and tourism industry with accurate, timely intelligence that drives strategic decisions.