Deadline to Apply: January 24, 2025
Opportunity: Media Attribution RFP
The purpose of this Request for Proposal (RFP) is to identify an appropriate vendor (or vendors) who will support Brand USA in providing media attribution services for our destination marketing efforts promoting the USA. As a destination marketing organization (DMO), we do not directly sell travel products or services, making traditional conversion tracking more challenging. A significant portion of our marketing efforts focuses on the upper funnel (e.g., awareness and consideration stages). We aim to better understand and report on the incrementality of our efforts, while recognizing that other entities are also promoting the USA as a destination. The selected vendor will help us determine the impact of our digital advertising campaigns on international visitation by comparing exposed and unexposed target audiences, as well as providing insights on visitor behavior once they arrive in the USA.