November 14, 2024 - November 14, 2024
Leveraging Mobile Location Data to Drive and Measure Hotel Occupancy and Revenue
Date & Time: Thursday, November 14, 2024, 2:00 PM ET
Hosted by: Travel and Tourism Research Association (TTRA) & Azira
Overview:
In order to successfully market a destination, DMOs need proper funding, including dollars from hotel occupancy taxes. Improving a hotel’s occupancy rate, along with understanding hotel guest behavior and demographics, provides DMOs with important information about tourism trends.
Join Mark Oliver, VP of Hospitality at Azira, for a webinar on how to increase hotel occupancy and revenue using consumer behavior data. He will outline how leading hoteliers leverage Azira’s global, real-world behavior insights and digital advertising platform to create a significant competitive advantage by providing traveler insights, growing guest loyalty, and generating more sales. In addition, he will also highlight some recent success stories that are driving impressive and measurable ROAS.
Discover How To:
- Create audiences from combining mobile location data with survey data
- Create compelling content that entices specific tourists to stay at specific hotels
- Optimize ROAS using both footfall attribution as well as real conversion/booking metrics
Presenter:
Mark Oliver, VP of Hospitality at Azira
Mark Oliver, Azira’s VP of Hospitality, has over 15 years of experience in the hotel industry and 25+ years in e-commerce and digital marketing. Leading the launch of Azira’s Hospitality vertical, Mark is driving growth within the hospitality sector. Previously, as VP of Business Development at GCommerce, he established the agency as a leader in the luxury hotel market, partnering with prestigious Forbes-rated properties. Before that, Mark launched EveryScape’s visual technology platform, enhancing marketing for the hospitality and luxury real estate industries. His career also includes roles at NetSuite and The Pebble Beach Resorts, where his background as the son of renowned hotelier Tom Oliver laid the foundation for his expertise. Mark holds a Bachelor of Business Administration in Finance from Texas Christian University and lives in Mill Valley, CA, with his wife, Sarah, and their golden retriever, Buoy. He enjoys skiing, biking, tennis, and exploring the outdoors.
🗓️ Date: Thursday, November 14, 2024
🕒 Time: 2:00 PM ET
Register Now
Don’t miss out on this opportunity to learn from one of the travel industry’s leading experts. Register today to access valuable insights and actionable strategies.
Secure your spot today – registration is FREE.