November 6, 2024 - November 6, 2024
Introducing: Website and Media Impact Calculators for Attribution
Date & Time: Wednesday, November 6, 2024, 1:00 PM ET
Hosted by: Tourism Economics
Overview:
DMOs have no cash register. Transactions on the product they market take place elsewhere—at hotels, restaurants, attractions, and other local businesses. Not only that, but growing calls for transparency and incomplete insights into visitor engagement pose time-consuming hurdles for DMOs.
Tourism Economics is launching the industry’s most advanced Media and Website Impact Calculators for attribution—tools to directly tie media campaigns and website activity to visitation and economic impact in your community.
On November 6, join Tourism Economics as they walk through how they link location data to media and website exposures to analyze your impact on visitation, spending, taxes, and jobs. Backed by decades of expertise and standard-setting economics, these tools change the game, solving age-old destination marketing organization challenges.
Tune in to learn how to:
- Compare campaign performance by conversion rate, vendor, and exposure timing
- Optimize marketing dollars and content for visitation
- Quantify the impacts of your campaigns beyond impressions
- Identify new opportunity markets
- Advocate and illustrate DMO impact
- Showcase cross-visitation and spending in communities
Bring your questions, as there will be ample time for Q&A.
Speakers:
- Adam Sacks – President, Tourism Economics
- Zeek Coleman – Vice President, Americas Tourism Economics
- Chuck Davison – Vice President, Attribution Solutions Tourism Economics
- Laura Speicher – Senior Solutions Engineer, Attribution Tourism Economics