October 9, 2025 - October 9, 2025

Please join us for an overview of US travel trends as we explore Placer’s insights to answer questions such as: Did Americans fly more or less compared to last year? How did the economy affect road trips? Are downtowns coming back? What was the impact of new theme park expansions? Did the post-Covid boom in visiting national and local parks persist?

🗓️ Date: Thursday, October 9, 2025
🕒 Time: 1:00pm ET
🎤 Presenter:  Caroline Wu, Director of Research, Placer.ai

Caroline Wu, Director of Analytical Research

Caroline Wu is the Director of Research at Placer.ai. Caroline is an experienced insights and intelligence professional who combines brand and business strategy to achieve market leadership. Specializing in retail, CRE, entertainment, media, CPG, and tourism, she takes a multi-disciplinary approach to synthesize broad datasets into actionable recommendations for growth.

She has held various senior positions including US Director of Consumer Insights at Unibail-Rodamco-Westfield, VP/Head of Retail Insights and Intelligence at Omnicom, and Senior Director at Kantar. Earlier in her career she was a brand strategy consultant at Prophet, and has also worked client side in research and insights at 20th Century Fox and National Geographic.

Caroline holds an MA in Sociology from Stanford University and a BA in International Relations from Stanford University.

About Placer.ai

Placer.ai is the leading location analytics platform, empowering travel and tourism organizations with real-time insights into visitor behavior, mobility patterns, and market trends. By leveraging anonymized mobile device data, Placer.ai provides destination marketing organizations, state tourism offices, and industry partners with powerful tools to measure visitation, understand audience profiles, and track the economic impact of tourism. As a trusted TTRA partner, Placer.ai helps industry leaders make smarter, data-driven decisions—enhancing marketing effectiveness, improving visitor experiences, and driving sustainable growth across the global travel landscape.

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