Past Events

 Tourism Economics’ will share their latest views on the economic travel outlook and how destinations can implement scenario planning into strategic decisions. For more than two decades, Adam has worked with destinations, industry associations, and companies around the world in the areas of opportunity and risk assessments, policy analysis, and economic impact. Adam’s work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers, and investors. Destination marketing organizations around the world rely on…

Before travel can fully resume', a primary concern is how much the traveler trusts the various travel sectors and brands to keep them healthy and safe.  Dr. Rick Garlick of Magid will share his company's latest research on the current state of travel trust, the most important considerations informing trust, and how travelers view the various steps being taken to restore their trust.   Note: Our registration process has changed, please sign-up to our membership portal before using the registration form.  …

Join Kalibri Labs for an overview of relevant data sources to help quantify the impact destinations are facing due to the COVID-19 outbreak. In addition to recent hotel performance trends, we will also be discussing possible recovery scenarios for different traveler types and markets. Date: July 8, 2020 Time: 1:00 PM EDT REGISTER HERE   Registration Rates: FREE for members and non-members   Presenters Vince Cusma, Director, Customer Experience, Kalibri Labs

At this difficult time insight and evidence are more important than ever.  So the Travel and Tourism Research Association’s Asia Pacific Chapter is curating a series of conversations to chart the way ahead.  At our first such session we are joined by a stellar panel to discuss the impact of the crisis and identify best practice in responses.  The panel comprises senior thinkers from all of the disciplines that unite the TTRA family: industry, academia, consulting and sister associations.  …

Consumers are now more concerned about the economy than the health crisis. What does that mean as our society attempts to go back to normal? We just completed the fourth wave of a twice-monthly tracking study that listens to the voice of the consumer.   Through surveys, in-depth interviews, social media analyses, and online dial tests, we address a variety of timely questions: What’s it going to take to bring consumers back? Where is the greatest pent-up demand? What will…

The COVID-19 pandemic has had a big impact on the tourism industry. Constrained marketing budgets, limited resources and understanding where to invest marketing dollars to maximize ROI are key challenges DMOs are facing. With the lack of travel intent, creating demand is the new name of the game. It’s crucial to find, attract and connect with people who want to (safely) travel, so you can boost your economy and bring value to your local community when they need it most.…

Thursday, July 23 12:00 to 2:00pm CT   We all miss seeing each other face to face.  It has been especially hard this year since the TTRA conference had to be cancelled and we’ve gotten used to meeting twice a year to share new ideas / best practices, discuss issues,  and spend time networking with our peers at the Destination Researchers Roundtable Breakfast.   So, we’ve decided to go virtual!     Join your colleagues to discuss the challenges facing…